Illustration: Aïda Amer/Axios. Photo: Joe Raedle/Getty Staff

Bernie Sanders' rise is forcing news outlets to come to terms with ways they should covering his candidacy as a frontrunner, instead of a fringe candidate.

Why it matters: The media finds itself in the same position as it was in the 2016 election, when Donald Trump began to pull ahead in the Republican primary.

Driving the news: MSNBC plans "to seek out more smart, pro-Sanders voices," shifting coverage amid criticism, Vanity Fair's Joe Pompeo reports.

  • The news comes on the heels of MSNBC's Chris Matthews apologizing on air to Sanders after making comments comparing Sanders' Nevada win to the Nazi invasion of France.
  • Other mainstream news organizations, like the New York Times, have since revisited their coverage of Sanders' 2016 campaign, to better understand their coverage blindspots when it came to covering Sanders' "underdog" campaign.

The big picture: The Sanders campaign has long-asserted that the mainstream media is biased against it.

  • Earlier this year, the campaign created "The 99," an in-house live-streamed show that highlights the campaign's policy initiatives in a way that looks and feels like a news media broadcast. 
  • Sanders' campaign manager Faiz Shakir argued on CNN in August that the campaign has had to create its own outlet because mainstream media is too incentivized by corporate interests to cover issues fairly. 

Be smart: Media companies are an easy target because media has become one of the most polarizing institutions in America, and particularly during the Trump era. But it's usually Republicans that are likely to cry foul over mainstream media bias, not Democrats.

Go deeper: The evidence doesn't back Democrats' panic that Bernie can't win

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8 mins ago - Sports

Big Ten's conference-only move could spur a regionalized college sports season

Illustration: Aïda Amer/Axios

The Big Ten announced Thursday that it will move all fall sports to a conference-only schedule.

Why it matters: This will have a snowball effect on the rest of the country, and could force all Power 5 conferences to follow suit, resulting in a regionalized fall sports season.

The second jobs apocalypse

Illustration: Aïda Amer/Axios

This week, United Airlines warned 36,000 U.S. employees their jobs were at risk, Walgreens cut more than 4,000 jobs, Wells Fargo announced it was preparing thousands of terminations this year, and Levi's axed 700 jobs due to falling sales.

Why it matters: We have entered round two of the jobs apocalypse. Those announcements followed similar ones from the Hilton, Hyatt, Marriott and Choice hotels, which all have announced thousands of job cuts, and the bankruptcies of more major U.S. companies like 24 Hour Fitness, Brooks Brothers and Chuck E. Cheese in recent days.

Big Tech marshals a right-leaning army of allies for antitrust fight

Illustration: Eniola Odetunde/Axios

As tech's giants prepare to face off with antitrust enforcers this summer, they will draw support from an array of predominantly right-leaning defenders ranging from influential former government officials to well-connected think tanks.

The big picture: The Justice Department, the Federal Trade Commission and the states have multiple investigations of monopolistic behavior underway targeting Facebook and Google, with other giants like Amazon and Apple also facing rising scrutiny. Many observers expect a lawsuit against Google to land this summer.