More and more people in the U.S. and worldwide believe brands should take a stand on societal issues, a report from Edelman says.
Why it matters: Public stances, from campaign ads to press releases — especially on activist issues — have effects on the public perception of a company, its future sales and even the stock market. People see brands as an important way of expressing themselves and consumers want companies to align with their core beliefs, Felix Richter, data analyst for Statista, writes.