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Expand chart
Data: NewsWhip; Baby Yoda photo: Jon Favreau's Instagram; Chart: Andrew Witherspoon/Axios

Baby Yoda, the juggernaut character from Disney+'s Star Wars series "The Mandalorian," is driving almost twice as many average social media interactions on news stories about it as any 2020 Democrat, according to data from NewsWhip exclusively provided to Axios.

Why it matters: The internet's most memeable 50-year-old broke through the online conversation in a huge way since the show's Nov. 12 premiere — and its viral success should worry the 2020 race's late Democratic entrants, Michael Bloomberg and Deval Patrick.

The big picture: Both Bloomberg and Patrick staked their runs on the idea that voters would hungrily embrace a fresh face to shake up the 2020 race — but compared to Baby Yoda, they're not exactly capturing the public's imagination.

  • Baby Yoda's introduction coincided with both Bloomberg and Patrick announcing their bids. Bloomberg officially jumped into the race over the weekend — but spent weeks telegraphing his run — while Patrick entered on Nov. 14.
  • Both of the newest 2020 Democrats have had a significant number of articles written about them since Nov. 12. Bloomberg ranks second among the Democratic pack with 7,650, while Patrick slots into fourth with 4,044.
  • That media saturation doesn't necessarily translate to reader interest. With Baby Yoda in the mix with the 2020 Democrats, Bloomberg ranks 14th and Patrick 16th in terms of average interactions (likes, comments, shares) per story about them — and Baby Yoda has notched an average interaction rate 10 times higher than theirs.

By the numbers: In terms of raw interactions since Nov. 12, Baby Yoda's 2.28 million trail only the Democratic race's group of frontrunners — Joe Biden (8 million), Bernie Sanders (2.9 million) and Elizabeth Warren (2.53 million).

  • But the rate of interactions is massive when you consider that Baby Yoda would only rank 10th in terms of the number of articles (1,368) written about it.

The bottom line: Because this data only captures interactions with news stories, it doesn't take in the wealth of Baby Yoda memes, GIFs, and content native to social media — meaning that the character's reach is probably far wider.

Go deeper:

Go deeper

Dan Primack, author of Pro Rata
42 mins ago - Economy & Business

The mobile gaming gold rush

Illustration: Aïda Amer/Axios

Electronic Arts this morning announced that it will pay $1.4 billion to buy Playdemic, a mobile gaming studio whose titles include "Golf Clash," from Warner Bros.

Why it matters: This comes just months after EA paid $2.1 billion to buy Glu Mobile. It also resolves talk that not all of WB Games would get included in the Discovery merger.

Felix Salmon, author of Capital
2 hours ago - Economy & Business

Warren Buffett resigns from Gates Foundation board

Buffett and Bill Gates in 2015. Photo: Dimitrios Kambouris/Getty Images

The Bill and Melinda Gates Foundation — the second-largest philanthropy in the world — is now governed by just two trustees, after Warren Buffett announced on Wednesday that he had resigned his position there.

Why it matters: The two remaining trustees, Bill Gates and Melinda French Gates, are going through a divorce.

Updated 3 hours ago - World

U.K. denies Russia fired warning shots at destroyer in Black Sea

The HMS Defender in the port of Odessa on Ukraine's Black Sea coast on June 18. Photo: Konstantin Sazonchik\TASS via Getty Images

Russia's defense ministry claimed Wednesday that a Russian warship and fighter jet fired "warning" shots at the British Royal Navy’s HMS Defender destroyer for encroaching on waters near Crimea in the Black Sea.

The latest: The U.K.'s ministry of defense disputed that any warning shots were fired, saying in a statement, "We believe the Russians were undertaking a gunnery exercise in the Black Sea and provided the maritime community with prior-warning of their activity."