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Expand chart
Data: The Axios Harris Poll 100; Chart: Axios Visuals

The Axios Harris Poll 100 ranks the reputations of the most visible U.S. companies, based on a nationally representative sample of 18,228 Americans, and the rankings are billed as "a measurement of what real people think right now about the companies in our cultural conversation."

The big picture: From the world's most influential tech companies to the places where Americans shop to eat everyday, there are three big trends that Harris uncovered in this year's poll.

1) De-FAANGed by the techlash ... The West Coast tech stocks known as FAANG (Facebook, Amazon, Apple, Netflix, Google) fell amid privacy scandals:

  • Facebook took the hardest hit, dropping 43 spots (from #51 last year to #94). Google fell 13 spots, from #28 to #41. Apple, which peaked in 2016 at #2, slipped from #29 to #32. Netflix dropped from #21 to #24. Amazon broke its three-year streak in the top spot, falling to #2 this year.
  • Microsoft, the once-derided '90s monopolistic colossus, "now looks as friendly and benign as its founder, Bill Gates," at #9, up two spots.

2) Captains of controversy: When the celebrity CEO becomes a liability ... Last year, Tesla was everybody's darling. This year, with CEO Elon Musk fueling controversy, the electric-car company dropped 39 spots, from #3 in 2018 to #42, with declines in rankings for character, trust and ethics.

  • "The lesson for chief communications officers: don’t put all your eggs in [the CEO] basket," Harris advises. "Better to spread out your authority across your leadership and pick your social issues carefully."

3) The wellness revolution: The death of the processed marketplace ... Supermarkets are big winners: Wegmans, the Rochester-based chain with a cult following, ranks #1 this year and leads top 10 rankings in culture, ethics and citizenship.

  • Wegmans is recognized in its communities for hiring local talent, fostering its workforce and representing a local reprieve from a toxic culture.
  • Publix (#6), Kroger (#21) and Aldi (#23) ranked high for trust, ethics and culture.
  • Why it matters: There's now a huge opportunity "for companies to reinvent themselves around nutrition, betterment and optimism."

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Go deeper

Biden to travel to U.K. and Brussels for first foreign trip as president

Photo: Anna Moneymaker-Pool/Getty Images

President Biden will travel to the U.K. on June 11-13 for the G7 summit, followed by a trip to Brussels on June 14 for the NATO summit, the White House announced Friday.

Why it matters: Biden's first overseas trip since becoming president — which has been delayed due to the pandemic — will be used to reaffirm the U.S. commitment to multilateralism, following four years of strained relations with European allies under former President Trump.

Dan Primack, author of Pro Rata
2 hours ago - Politics & Policy

Biden starts negotiating to raise capital gains tax rate

Illustration: Aïda Amer/Axios

President Biden wants to nearly double the capital gains tax paid by wealthy Americans, as first reported yesterday by Bloomberg and confirmed by Axios.

Counterintuitive: Biden's plan is better for private fund managers (hedge, PE, VC, etc.) than what he proposed during the campaign.

Scoop: Caitlyn Jenner makes it official for California governor

Caitlyn Jenner. Photo: Paul Archuleta/Getty Images

Former Olympic decathlete and reality TV star Caitlyn Jenner has filed her initial paperwork to run for governor of California and will officially announce her bid later today, her campaign tells Axios.

The big picture: Jenner, a longtime Republican, is seeking to replace Democratic Gov. Gavin Newsom in a recall election, hoping her celebrity status and name recognition can yield an upset in the nation's most populous state.

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