Photo by Cindy Ord/Getty Images for Girlboss Rally NYC 2018

Attention Capital, the new media and technology investment firm, announced Tuesday morning that it's acquiring Girlboss, a media company geared towards female millennials that was founded by female fashion entrepreneur Sophia Amoruso.

The big picture: It's the latest example of a venture group consolidating smaller media startups or struggling legacy media brands.

  • Attention Capital, which launched this past spring and is co-founded by Joe Marchese, is looking to only invest in companies that shape the attention economy.
  • The company partnered with James Murdoch's investment firm in August to acquire a controlling stake in Tribeca Enterprises, the producer of the Tribeca Film Festival.

The goal of the acquisition is to grow the brand and scale to new platforms, products, and events globally.

  • Girlboss's leadership team and headquarters will remain the same. The company plans to hire more people in technology, audio, events and sales.

What's next: As Axios has previously reported, Attention Capital is looking to raise nearly $500 million to invest in everything from measurement companies to news brands and entertainment upstarts, per sources.

Go deeper: Media mergers highlight arbitrary private valuations

Go deeper

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 11:30 a.m. ET: 11,304,534 — Total deaths: 531,659 — Total recoveries — 6,111,195Map.
  2. U.S.: Total confirmed cases as of 11:30 a.m. ET: 2,841,124 — Total deaths: 129,689 — Total recoveries: 894,325 — Total tested: 34,858,427Map.
  3. States: Photos of America's pandemic July 4 ICU beds in Arizona hot spot near capacity.
  4. Public health: U.S. coronavirus infections hit record highs for 3 straight days.
  5. Politics: Trump extends PPP application deadlineNew Jersey gov. wants national face mask requirement
  6. World: Mexican leaders call for tighter border control as infections rise in U.S.
  7. Sports: 31 MLB players test positive as workouts resume.
  8. 1 📽 thing: Drive-in movie theaters are making a comeback.
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Sports return stalked by coronavirus

Tampa Bay Rays left fielder Austin Meadows bumps elbows Friday during a workout at Tropicana Field. Photo: Kim Klement/USA Today Sports via Reuters

When MLB teams arrived at the ballpark this weekend for the first summer workouts of 2020, the comforting sounds of baseball brought smiles to players' faces.

Between the lines: Even the loudest crack of the bat couldn't mask the eerie silence or distract from the ever-present coronavirus threat.

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239 scientists call on WHO to recognize coronavirus as airborne

People walk at the boardwalk in Venice Beach. Photo: Apu Gomes/AFP via Getty Images

A group of 239 scientists in 32 countries is calling for the World Health Organization to revise its recommendations to account for airborne transmission as a significant factor in how the coronavirus spreads, the New York Times reports.

The big picture: The WHO has said the virus mainly spreads via large respiratory droplets that fall to the ground once they've been discharged in coughs and sneezes. But the scientists say evidence shows the virus can spread from smaller particles that linger in air indoors.