Photo by Cindy Ord/Getty Images for Girlboss Rally NYC 2018

Attention Capital, the new media and technology investment firm, announced Tuesday morning that it's acquiring Girlboss, a media company geared towards female millennials that was founded by female fashion entrepreneur Sophia Amoruso.

The big picture: It's the latest example of a venture group consolidating smaller media startups or struggling legacy media brands.

  • Attention Capital, which launched this past spring and is co-founded by Joe Marchese, is looking to only invest in companies that shape the attention economy.
  • The company partnered with James Murdoch's investment firm in August to acquire a controlling stake in Tribeca Enterprises, the producer of the Tribeca Film Festival.

The goal of the acquisition is to grow the brand and scale to new platforms, products, and events globally.

  • Girlboss's leadership team and headquarters will remain the same. The company plans to hire more people in technology, audio, events and sales.

What's next: As Axios has previously reported, Attention Capital is looking to raise nearly $500 million to invest in everything from measurement companies to news brands and entertainment upstarts, per sources.

Go deeper: Media mergers highlight arbitrary private valuations

Go deeper

1 hour ago - Science

3 dead and thousands evacuated as Northern California fires explode

A building at the Meadowood Napa Valley luxury resort burns after the Glass Fire moved through the area on September 28, 2020 in St. Helena, California. Photo: by Justin Sullivan/Getty Images

Three people have died in a wildfire in Northern California and tens of thousands were evacuated across the state, as firefighters contended with strong winds and dry conditions that saw blazes explode across the state on Monday.

Driving the news: Shasta County Sheriff Eric Magrini confirmed the deaths occurred as the Zogg Fire spread across 15,000 acres, forcing the evacuation of 1,200 people. More than for 5o,000 people, per AP.

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 9 p.m. ET: 33,273,720 — Total deaths: 1,000,555 — Total recoveries: 23,056,480Map.
  2. U.S.: Total confirmed cases as of 9 p.m. ET: 7,147,241 — Total deaths: 205,031 — Total recoveries: 2,794,608 — Total tests: 102,342,416Map.
  3. Business: Companies are still holding back earnings guidance.
  4. Health: Trump announces plan to distribute 150 million rapid tests —The childless vaccine.
  5. Media: Fauci: Some of what Fox News reports about COVID-19 is "outlandish"
  6. States: Cuomo extends New York moratorium on evictions until 2021.
  7. World: More than 1 million people have now died from coronavirus — India the second country after U.S. to hit 6 million cases.
Dave Lawler, author of World
2 hours ago - World

Global coronavirus death toll crosses 1 million

Data: Our World in Data; Chart: Sara Wise/Axios

The global toll of confirmed deaths from COVID-19 crossed 1 million on Monday, according to data from Johns Hopkins.

By the numbers: More than half of those deaths have come in four countries: the U.S. (204,762), Brazil (141,741), India (95,542) and Mexico (76,430). The true global death toll is likely far higher.