Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Denver news in your inbox
Catch up on the most important stories affecting your hometown with Axios Denver
Des Moines news in your inbox
Catch up on the most important stories affecting your hometown with Axios Des Moines
Minneapolis-St. Paul news in your inbox
Catch up on the most important stories affecting your hometown with Axios Twin Cities
Tampa Bay news in your inbox
Catch up on the most important stories affecting your hometown with Axios Tampa Bay
Charlotte news in your inbox
Catch up on the most important stories affecting your hometown with Axios Charlotte
Photo by Cindy Ord/Getty Images for Girlboss Rally NYC 2018
Attention Capital, the new media and technology investment firm, announced Tuesday morning that it's acquiring Girlboss, a media company geared towards female millennials that was founded by female fashion entrepreneur Sophia Amoruso.
The big picture: It's the latest example of a venture group consolidating smaller media startups or struggling legacy media brands.
- Attention Capital, which launched this past spring and is co-founded by Joe Marchese, is looking to only invest in companies that shape the attention economy.
- The company partnered with James Murdoch's investment firm in August to acquire a controlling stake in Tribeca Enterprises, the producer of the Tribeca Film Festival.
The goal of the acquisition is to grow the brand and scale to new platforms, products, and events globally.
- Girlboss's leadership team and headquarters will remain the same. The company plans to hire more people in technology, audio, events and sales.
What's next: As Axios has previously reported, Attention Capital is looking to raise nearly $500 million to invest in everything from measurement companies to news brands and entertainment upstarts, per sources.
Go deeper: Media mergers highlight arbitrary private valuations