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Attention Capital CEO Joe Marchese. Photo: Jerod Harris/Getty Images for PTTOW!

Attention Capital, the new media and technology investment firm, is adding Gary Newman, former CEO and chairman Fox Networks Group, and Lisa Gersh, former CEO of Alexander Wang, as executive partners.

Details: Newman and Gersh will work with founders across the companies that Attention Capital is investing in. They will advise Attention Capital's three founders — former Snapchat head of content Nick Bell, former SVP of Commercial Growth & Business Strategy at Palantir Ashlyn Gentry, and former president of advertising revenue for Fox Networks Group Joe Marchese — on deals and transactions.

  • They will also source deal flow for the investment side of the business and consult on business operations for portfolio companies.

The big picture: The goal of Attention Capital is to buy, build, and scale brands and technologies that shape the attention economy.

  • The company is looking to raise nearly $500 million to invest in everything from measurement companies to news brands and entertainment upstarts, sources tell Axios.
  • This past summer, Attention Capital joined forces with Lupa Systems, the venture company led James Murdoch, to acquire a majority stake in Tribeca Enterprises, the company that produces the Tribeca Film Festival.

Go deeper

Updated 59 mins ago - Sports

Simone Biles won't compete in individual vault or uneven bars Olympic finals

Photo: Loic Venance/AFP via Getty Images

Simone Biles will not compete in the individual vault or uneven bars finals at the Tokyo Olympics, USA Gymnastics announced Friday.

Why it matters: USA Gymnastics said Biles, who previously withdrew from the individual all-around and team finals to prioritize her mental health, will continue to be evaluated to determine if she'll compete in the balance beam or floor exercise events.

1 hour ago - Sports

American Katie Ledecky wins Olympic gold in women's 800m freestyle

USA's Katie Ledecky reacts after taking gold in the final of the women's 800m freestyle race. Photo: Odd Anderson/AFP via Getty Images

American superstar swimmer Katie Ledecky grabbed her second gold medal of this year's Olympic Games, winning the women's 800-meter freestyle race Saturday in Tokyo.

Driving the news: Ledecky, who holds the world record in the 800m freestyle, is considered one of the best women swimmers of all time. Saturday's final marks her third straight Olympic gold in the event.

1 hour ago - Sports

Caeleb Dressel breaks world record in men's 100m butterfly, wins 3rd gold in Tokyo

Photo: Jean Catuffe/Getty Images

American swimmer Caeleb Dressel broke the world record in the men's 100-meter butterfly final in Tokyo on Saturday, picking up his third gold medal of this year's Games.

The big picture: Dressel finished with a time of 49.45 seconds. Hungary's Kristóf Milák won the silver, and Switzerland's Noe Ponti took the bronze.

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