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Attention Capital CEO Joe Marchese. Photo: Jerod Harris/Getty Images for PTTOW!

Attention Capital, the new media and technology investment firm, is adding Gary Newman, former CEO and chairman Fox Networks Group, and Lisa Gersh, former CEO of Alexander Wang, as executive partners.

Details: Newman and Gersh will work with founders across the companies that Attention Capital is investing in. They will advise Attention Capital's three founders — former Snapchat head of content Nick Bell, former SVP of Commercial Growth & Business Strategy at Palantir Ashlyn Gentry, and former president of advertising revenue for Fox Networks Group Joe Marchese — on deals and transactions.

  • They will also source deal flow for the investment side of the business and consult on business operations for portfolio companies.

The big picture: The goal of Attention Capital is to buy, build, and scale brands and technologies that shape the attention economy.

  • The company is looking to raise nearly $500 million to invest in everything from measurement companies to news brands and entertainment upstarts, sources tell Axios.
  • This past summer, Attention Capital joined forces with Lupa Systems, the venture company led James Murdoch, to acquire a majority stake in Tribeca Enterprises, the company that produces the Tribeca Film Festival.

Go deeper

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Health: CDC director defends agency's response to pandemic — CDC warns highly transmissible coronavirus variant could become dominant in U.S. in March.
  2. Politics: Biden readies massive shifts in policy for his first days in office.
  3. Vaccine: Fauci: 100 million doses in 100 days is "absolutely" doable.
  4. Economy: Unemployment filings explode again.
  5. Tech: Kids' screen time sees a big increase.
  6. World: WHO team arrives in China to investigate pandemic origins.
Dave Lawler, author of World
3 hours ago - World

Alexey Navalny detained after landing back in Moscow

Navalny and his wife shortly before he was detained. Photo: Kirill Kudryavtsev/AFP via Getty

Russian opposition leader Alexey Navalny was detained upon his return to Moscow on Sunday, which came five months after he was poisoned with the nerve agent Novichok. He returned despite being warned that he would be arrested.

The latest: Navalny was stopped at a customs checkpoint and led away alone by officers. He appeared to hug his wife goodbye, and his spokesman reports that his lawyer was not allowed to accompany him.

Mike Allen, author of AM
5 hours ago - Politics & Policy

Biden's "overwhelming force" doctrine

President-elect Biden arrives to introduce his science team in Wilmington yesterday. Photo: Kevin Lamarque/Reuters

President-elect Biden has ordered up a shock-and-awe campaign for his first days in office to signal, as dramatically as possible, the radical shift coming to America and global affairs, his advisers tell us. 

The plan, Part 1 ... Biden, as detailed in a "First Ten Days" memo from incoming chief of staff Ron Klain, plans to unleash executive orders, federal powers and speeches to shift to a stark, national plan for "100 million shots" in three months.

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