Nov 30, 2018

AT&T’s new subscription streaming service will have 3 tiers

Sara Fischer

Photo: Robert Alexander/Getty Images

AT&T says that the new streaming service it plans to launch during the fourth quarter of 2019 will have three tiers to target all types of customers.

Why it matters: The service would provide similar flexibility to rival Netflix, which also offers three different streaming tiers, allowing it to lure customers to better compete against its more-established competitor.

Details: The tiers...

  1. Entry level package: This package will provide only movies from AT&T’s content database, including films from WarnerMedia’s movie studio, Warner Bros., and its premium cable channel, HBO.
  2. Premium service: This will include additional premium content and movies.
  3. Bundled package: This package combines content from the first two packages, plus more content from the WarnerMedia suite, which could include television programming from WarnerMedia’s cable channels — truTV, TBS, TNT, CNN, etc.

Between the lines: One a call with investors Thursday, AT&T CEO Randall Stephenson suggested that he would consider selling off some of the company's assets to be able to foot the bill for AT&T's streaming ambitions, even teasing that he could sell AT&T's 10% stake in Hulu, which was obtained through its acquisition this summer of Time Warner.

The bottom line: Analysts seem happy with AT&T's plans and positioning around WarnerMedia. "We believe AT&T's analyst day was constructive and should help ease concerns around growth and pathway to deliver," writes UBS in an analyst note.

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Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC, and China's Health Ministry. Note: China numbers are for the mainland only and U.S. numbers include repatriated citizens and confirmed plus presumptive cases from the CDC

The novel coronavirus has now killed more than 34,000 people and infected over 723,000 others globally, per Johns Hopkins data. Italy reported more than 10,700 deaths early Monday.

The big picture: Governments around the world have stepped up public health and economic measures to stop the spread of the virus and soften the financial impact. In the U.S., now the site of the largest outbreak in the world, President Trump said Sunday that his administration will extend its "15 Days to Slow the Spread" guidelines until April 30,

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Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 1 a.m. ET: 722,435 — Total deaths: 33,997 — Total recoveries: 151,991.
  2. U.S.: Leads the world in cases. Total confirmed cases as of 1 a.m.. ET: 142,502 — Total deaths: 2,506 — Total recoveries: 4,856.
  3. Federal government latest: President Trump says his administration will extend its "15 Days to Slow the Spread" guidelines until April 30.
  4. Public health updates: Fauci says 100,000 to 200,000 Americans could die from virus.
  5. State updates: Louisiana governor says state is on track to exceed ventilator capacity by end of this week — Cuomo says Trump's mandatory quarantine comments "panicked" some people into fleeing New York
  6. World updates: Italy on Sunday reports 756 new deaths, bringing its total 10,779. Spain reports almost 840 dead, another new daily record that bring its total to over 6,500.
  7. What should I do? Answers about the virus from Axios experts — What to know about social distancing — Q&A: Minimizing your coronavirus risk
  8. Other resources: CDC on how to avoid the virus, what to do if you get it.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

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Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios

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