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Photo by Igor Golovniov/SOPA Images/LightRocket via Getty Images

AT&T will launch a new direct-to-consumer streaming service in late 2019 that will offer a collection of "WarnerMedia" (formerly Time Warner) content, the company wrote in a regulatory filing Wednesday.

Why it matters: The product will help AT&T accrue more customers while also capturing more of their current Pay-TV and skinny bundle customers' time, attention and dollars.

"We expect to create such a compelling product that it will help distributors increase consumer penetration of their current packages and help us successfully reach more customers."
— AT&T in its October 10 8-K filing

The details: The service will include content from WarnerMedia brands, starting with HBO and other Time Warner content. AT&T says it will feature films, TV series, libraries, documentaries and animation.

  • In a memo to staff obtained by CNN, WarnerMedia CEO John Stankey says the service will build off of HBO's programming and will package in other Time Warner content on top of that.
  • HBO already has a digital-only streaming service, HBO Now, which has over 5 million subscribers. Tens of millions of people have access to HBO digitally, but get that access for free through their HBO cable subscriptions.

AT&T says it will finance the launch through "incremental efficiencies" within the WarnerMedia operations (likely pulling resources from some less popular WarnerMedia brands), consolidating resources from smaller direct-to-consumer efforts (like their cartoon streaming service "Boomerang") and reusing existing technology.

The bigger picture: AT&T's new service will compete with other subscription video on-demand (SVOD) services, like Netflix, Hulu, Amazon Prime and Disney's direct-to-consumer service that's slated to arrive next year.

Expand chart
Data: AmazonNetflix, Hulu, Axios; Chart: Axios Visuals

Be smart: AT&T has a long way to go in catching up to some of the streaming giants that have captured large North American audiences, and are beginning to grow abroad.

Our thought bubble: If AT&T is able to build a streaming service that can compete with the likes of Netflix and Amazon, it too might be able to penetrate markets abroad with its media content.

Go deeper

Updated 19 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Eniola Odetunde/Axios

  1. Health: Most vulnerable Americans aren't getting enough vaccine information — Fauci says Trump administration's lack of facts on COVID "very likely" cost lives.
  2. Education: Schools face an uphill battle to reopen during the pandemic.
  3. Vaccine: Florida requiring proof of residency to get vaccine — CDC extends interval between vaccine doses for exceptional cases.
  4. World: Hong Kong puts tens of thousands on lockdown as cases surge — Pfizer to supply 40 million vaccine doses to lower-income countries — Brazil begins distributing AstraZeneca vaccine.
  5. Sports: 2021 Tokyo Olympics hang in the balance.
  6. 🎧 Podcast: Carbon Health's CEO on unsticking the vaccine bottleneck.

DOJ: Capitol rioter threatened to "assassinate" Alexandria Ocasio-Cortez

Supporters of former President Trump storm the U.S. Captiol on Jan. 6. Photo: Kent Nishimura / Los Angeles Times via Getty Images

A Texas man who has been charged with storming the U.S. Capitol in the deadly Jan. 6 siege posted death threats against Rep. Alexandria Ocasio-Cortez (D-N.Y.), the Department of Justice said.

The big picture: Garret Miller faces five charges in connection to the riot by supporters of former President Trump, including violent entry and disorderly conduct on Capitol grounds and making threats. According to court documents, Miller posted violent threats online the day of the siege, including tweeting “Assassinate AOC.”

Schumer calls for IG probe into alleged plan by Trump, DOJ lawyer to oust acting AG

Jeffrey Clark speaks next to Deputy US Attorney General Jeffrey Rosen at a news conference in October. Photo: Yuri Gripas/AFP via Getty Images.

Senate Majority Leader Chuck Schumer (D-N.Y.) on Saturday called for the Justice Department inspector general to investigate an alleged plan by former President Trump and a DOJ lawyer to remove the acting attorney general and replace him with someone more willing to investigate unfounded claims of election fraud.

Driving the news: The New York Times first reported Friday that the lawyer, Jeffrey Clark, allegedly devised "ways to cast doubt on the election results and to bolster Mr. Trump’s continuing legal battles and the pressure on Georgia politicians. Because Mr. [Jeffrey] Rosen had refused the president’s entreaties to carry out those plans, Mr. Trump was about to decide whether to fire Mr. Rosen and replace him with Mr. Clark."

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