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Photo by Monica Schipper/Getty Images

AT&T's chief brand and advertising officer Fiona Carter is leaving the company to pursue other opportunities on June 26, according to an internal memo obtained by Axios. Her replacement has yet to be named.

Why it matters: Carter was responsible for AT&T's annual advertising budget of over $5 billion, one of the largest advertising budgets in the U.S.

  • Carter has been with AT&T since 2015, joining before its acquisition of Time Warner and right after its acquisition of DirecTV.
  • She joined AT&T from global ad agency Omnicom, where she served as chief operating officer of advertising, branding and research.
  • Until recently, Carter was representing AT&T in interviews about advertising during COVID-19 and crises in general.
  • Her legacy includes championing advertising campaigns that focused on gender disparities, including with women in sports.

What they're saying: In a statement included in the internal announcement, AT&T Communications CEO Jeff McElfresh said Carter "encouraged us to look at our brand positioning in powerful new ways and created initiatives that helped us connect with our audiences differently."

Go deeper

Sep 22, 2020 - Economy & Business

PSA donations triple in 2020

The Ad Council, a 75-year-old non-profit, has nearly tripled the amount of media support for public service announcements (PSAs) over the six months that it typically manages in a year, its CEO tells Axios.

By the numbers: In total, it has generated nearly $370 million of donated media support around the coronavirus, compared to what it used to consider record contributions of $100 million for messaging around disasters like Hurricane Katrina and 9/11. 

Trump can't quit mainstream media

Bob Woodward and Robert Costa are interviewed by Chuck Todd on "Meet the Press" in September. Photo: William B. Plowman/NBC via Getty Images

Bob Woodward and Robert Costa issued a rebuttal on Friday to a statement by former President Donald Trump that misrepresented their reporting — and once again showed the 45th president's thin skin about mainstream media.

Driving the news: "Former President Trump said ... our book, 'Peril,' implied that he was planning to go to war with China," the statement begins. "[W]e report that Chairman of Joint Chiefs Mark Milley 'believed that Trump did not want a war' before or after the 2020 election."

NY declares state of emergency amid concerns over Omicron COVID variant

Governor Kathy Hochul makes an announcement about a new plan transforming Penn Station on Nov. 3, 2021. Photo: Lev Radin/Pacific Press/LightRocket via Getty Images

New York Gov. Kathy Hochul on Friday declared a state of emergency amid rising COVID-19 cases and the newly-identified Omicron variant of the virus.

Driving the news: The declaration enables the state to acquire supplies to fight a potential surge in cases, increase hospital capacity and combat potential staff shortages, NBC's local affiliate reports.

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