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Photo by Monica Schipper/Getty Images

AT&T's chief brand and advertising officer Fiona Carter is leaving the company to pursue other opportunities on June 26, according to an internal memo obtained by Axios. Her replacement has yet to be named.

Why it matters: Carter was responsible for AT&T's annual advertising budget of over $5 billion, one of the largest advertising budgets in the U.S.

  • Carter has been with AT&T since 2015, joining before its acquisition of Time Warner and right after its acquisition of DirecTV.
  • She joined AT&T from global ad agency Omnicom, where she served as chief operating officer of advertising, branding and research.
  • Until recently, Carter was representing AT&T in interviews about advertising during COVID-19 and crises in general.
  • Her legacy includes championing advertising campaigns that focused on gender disparities, including with women in sports.

What they're saying: In a statement included in the internal announcement, AT&T Communications CEO Jeff McElfresh said Carter "encouraged us to look at our brand positioning in powerful new ways and created initiatives that helped us connect with our audiences differently."

Go deeper

Sep 22, 2020 - Economy & Business

PSA donations triple in 2020

The Ad Council, a 75-year-old non-profit, has nearly tripled the amount of media support for public service announcements (PSAs) over the six months that it typically manages in a year, its CEO tells Axios.

By the numbers: In total, it has generated nearly $370 million of donated media support around the coronavirus, compared to what it used to consider record contributions of $100 million for messaging around disasters like Hurricane Katrina and 9/11. 

Journalism enters dangerous new era

Illustration: Brendan Lynch/Axios

The Capitol attack on Jan. 6 resulted in at least nine physical assaults against journalists and at least five arrests, per the U.S. Press Freedom Tracker's top editor.

Why it matters: President Trump's harsh rhetoric towards the press has empowered leaders abroad and locally in the U.S. to continue to attack press that they don't like.

Ben Geman, author of Generate
3 hours ago - Politics & Policy

The beginning of the beginning for Biden's climate push

Illustration: Annelise Capossela/Axios

Joe Biden's inauguration and the days right after will bring a rat-tat-tat burst of climate policy moves, but keep this in mind amid the splashy pledges: pushing through most of his agenda will be a long, uncertain slog.

Why it matters: Biden's climate plan is far more expansive than anything contemplated under President Obama. But for all the immediate pledges, it will take years to see how far Biden gets.

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