Nov 6, 2017

Asia Pacific's advertising boom

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2020 rules of the road for the Age of Misinformation

Illustration: Sarah Grillo/Axios

With just weeks to the Iowa caucuses, social media platforms have finalized their rules governing political speech — and fired a starting pistol for political strategists to find ways to exploit them from now till Election Day.

Why it matters: "One opportunity that has arisen from all these changes is how people are trying to get around them," says Keegan Goudiss, director of digital advertising for Bernie Sanders' 2016 campaign and now a partner at the progressive digital firm Revolution Messaging.

Digital game spending hit a record $109 billion in 2019

Photo: Chesnot/Getty Images

Digital video games generated a record $109.4 billion worldwide in 2019, a 3% jump from 2018's $106.1 billion, according to Nielsen data cited by the Hollywood Reporter.

The big picture: Asia was the biggest market for digital games, ahead of North America and Europe. Free-to-play titles drove the majority of spending, totaling nearly 80% for the year.

Go deeperArrowJan 2, 2020

Bloomberg, Trump each secure $10 million Super Bowl ad slots

Left photo: Melissa Sue Gerrits/Getty Images. Right photo: JEFF KOWALSKY/AFP via Getty Images.

Michael Bloomberg and President Trump's 2020 campaigns have both secured 60-second advertising spots during the Super Bowl on Feb. 2 at a likely cost of at least $10 million each, Politico reports.

Why it matters: The buy highlights Bloomberg's massive spending power, as the billionaire continues to pump millions of his own money into his campaign. And it's just the start of what's likely to be a huge spending year for Trump.

Go deeperArrowUpdated Jan 7, 2020