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Study: Early AI adopters may gain "insurmountable advantage"

Illustration: Rebecca Zisser/Axios 

A pecking order is evolving in the newest stage of the digital era: aggressive early adopters of artificial intelligence are reporting elevated earnings and may be forming "an insurmountable advantage" over rivals, according to the McKinsey Global Institute.

Why it matters: Companies failing to quickly embrace AI to improve growth risk falling further and further behind, paring their ability to attract top talent and leading to more concentration of market power within a few "superstar" firms.