Jul 17, 2019

Arena Football League seeks major capital raise

Photo: Frank Jansky/Icon Sportswire via Getty Images

The Arena Football League is in the middle of a major capital raise, Axios has learned.

Why it matters: This comes on the heels of the AFL switching to a single-entity structure, which makes it a more attractive investment opportunity (investing in a league rather than a single team).

Details: The AFL, which has been around since 1987, is currently backed by a group of investors that includes Monumental Sports & Entertainment, the owners of the Washington Wizards and Capitals.

  • After years of contraction, the league expanded to two new markets this season: Atlantic City and Columbus (previously had a team from 1999–2008).

Current standings: The top four teams advance to the playoffs, which begin July 26. Each series will be played in a home-and-home format.

  1. Albany Empire (9-2)
  2. Philadelphia Soul (7-4)
  3. Washington Valor (6-5)
  4. Baltimore Brigade (6-5)
  5. Atlantic City Blackjacks (4-7)
  6. Columbus Destroyers (1-10)

What's next: Moving forward, the goal is to add two franchises per year for three years with an emphasis on markets with legal sports betting or pending legislation, sources tell Axios.

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The sports streaming landscape, mapped

The battle to become the next big sports streamer is underway, but unlike the entertainment streaming wars, there isn't a single dominant incumbent that's captured U.S. market share.

Why it matters: Sports could be more consequential than entertainment to the future of live television.

Go deeperArrowAug 13, 2019

The youth sports exodus

Illustration: Sarah Grillo/Axios

The average child today spends less than three years playing a sport and quits by age 11, according to a new survey of sports parents conducted by the Aspen Institute and Utah State University.

Why it matters: For parents who see the benefits of their kids playing sports and for a nation in the midst of a childhood obesity epidemic, keeping kids active is extremely important.

Go deeperArrowAug 6, 2019

Soccer jerseys are prime real estate for advertisers and sponsors

Photo: Matthew Ashton/AMA/Getty Images

The Premier League is home to some of the world's most valuable sports teams. So, naturally, it's also home to some of the world's most valuable sports real estate: the uniforms those teams wear.

How it works: Premier League teams make money from their uniforms, or "kits," in two ways: apparel deals and sponsorship deals.

Go deeperArrowAug 12, 2019