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Ina Fried Jan 17
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Apple's new U.S campus won't be an HQ2

This is Apple Park, Apple's new headquarters, and it's in Cupertino, Calif.
This is Apple's new headquarters, and it's in Cupertino, Calif. (Photo: Apple)

Apple's new U.S. campus won't be an HQ2, a la Amazon.

Be Smart: The new office, which won't be in Texas or California, will initially house technical support staff. It may grow, but isn't imagined as a second headquarters.