Apple's new U.S. campus won't be an HQ2, a la Amazon.
Be Smart: The new office, which won't be in Texas or California, will initially house technical support staff. It may grow, but isn't imagined as a second headquarters.
Also unlike Amazon, Apple isn't putting out a big request for proposals, seeing which states and cities will come up with the biggest incentive package. The company said it will announce the city later this year, but hasn't said how it is making its choice.
It's also worth remembering that Apple already has a lot of employees outside Silicon Valley, and not just in its stores. It's biggest such operation, in Austin, employs around 6,000 people.
Separately: Apple told employees on Tuesday that it will give lower-level workers $2,500 in restricted stock and will boost its level of matching workers' charitable contributions.
Here's Tim Cook's full e-mail to staff:
This morning we announced a new set of investments Apple will be making over the next several years, including expanding some of our existing campuses and establishing a new one. We’re also extending our efforts in support of coding education, ConnectED and STEAM programs. I encourage you to read about these announcements on AppleWeb.
I’m excited to let you know that we’re also increasing our investment in our most important resource — our people. You are the heart and soul of Apple and we want you to share in the success made possible through your efforts. Your dedication helps Apple make the best products in the world, surprise and delight our customers, and ultimately make the world a better place.
To show our support for our team and our confidence in Apple’s future, we’ll be issuing a grant of $2,500 in restricted stock units to all individual contributors and management up to and including Senior Managers worldwide. Both full-time and part-time employees across all aspects of Apple’s business are eligible. Details are available on AppleWeb.
We also know how much our employees value giving back to the communities where we all work and live. I’m happy to announce that starting immediately and running through the end of 2018, Apple will match all employee charitable donations, up to $10,000 annually, at a rate of two to one. In addition, Apple will double the amount we match for each hour you donate your time. Last year, your generosity helped people around the world through causes that are important to you. I’m proud that this year we’ll be able to build on that tradition of giving.
Apple's success comes from our people and I am proud to work alongside each of you. On behalf of the Executive Team, thank you for your hard work and dedication.