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Screenshot: Axios via Apple.com

Apple on Tuesday debuted the iPhone 13 alongside modest improvements to the iPad and Apple Watch, which now features a larger display.

Why it matters: Apple has enjoyed robust sales throughout the pandemic, but needs to convince another wave of customers to upgrade.

During an online event Tuesday, Apple:

  • Introduced iPhone 13 featuring a smaller "notch" surrounding the front-facing FaceID camera. The iPhone 13 mini keeps the smaller-size model introduced last year in the lineup.
    • Both models feature a new A15 bionic processor as well as optical image stabilization previously found only on the Pro line.
    • A new "cinematic mode" allows for something akin to portrait mode in videos by dramatically shifting the point of focus.
    • iPhone 13 mini starts at $699 and iPhone 13 at $799. Both begin at 128GB of memory, double the amount of the previous entry-level model.
  • The iPhone 13 Pro line builds on the new chip and design of the iPhone 13 but adds a 3x zoom lens and larger battery, among other features. The pro line comes in graphite, gold, silver and a new "Sierra blue" color. As with the iPhone 12, there is also a larger-screen Pro Max model with a 6.7-inch display.
    • Apple is also bringing its "ProMotion" variable frame rate from iPad to the iPhone for the first time in this year's Pro models.
    • iPhone Pro starts at $999 while iPhone Pro Max starts at $1,099. There is also a high-end version with 1 terabyte of memory — the most Apple has offered.
    • Pre-orders for all the iPhone 13 and iPhone 13 Pro models start Friday and will start shipping Sep. 24.
  • Debuted Apple Watch Series 7 with larger displays, thinner borders and more rounded corners. It will start at $399 and debut "later this fall." (Apple reportedly had early production problems that have since been resolved.)
  • Introduced a new iPad mini with a more powerful processor, a USB-C port and optional 5G cellular connectivity. It starts at $499 and will be available next week.
  • Updated the entry-level iPad with a faster chip and improved camera. Starting at $329.

Go deeper

Ina Fried, author of Login
Sep 13, 2021 - Technology

Epic may not benefit from Apple's App Store changes

Illustration: Aïda Amer/Axios

"Fortnite" creator Epic Games' Apple lawsuit failed to level the walls of the App Store, though it did leave some cracks in Apple's fortress.

Yes, but: The modest changes Apple now has to make are more likely to benefit other iOS developers than to help Epic itself, unless the game-maker backs down from an all-or-nothing approach.

Mike Allen, author of AM
9 mins ago - Technology

Axios interview: Facebook to try for more transparency

Nick Clegg last year. Photo: Matthew Sobocinski/USA Today via Reuters

Nick Clegg, Facebook's vice president of global affairs, tells me the company will try to provide more data to outside researchers to scrutinize the health of activity on Facebook and Instagram, following The Wall Street Journal's brutal look at internal documents.

Driving the news: Clegg didn't say that in his public response to the series. So I called him to push for what Facebook will actually do differently given the new dangers raised by The Journal.

The Exvangelicals

Illustration: Aïda Amer/Axios

Even as evangelicals maintain their position as the most popular religion in the U.S., a movement of self-described "exvangelicals" is breaking away, using social media to engage tens of thousands of former faithful.

The big picture: Donald Trump's presidency, as well as movements around LGBTQ rights, #MeToo and Black Lives Matter, drew more Americans into evangelical churches while also pushing some existing members away.

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