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Screenshot: Axios via Apple.com

Apple on Tuesday debuted the iPhone 13 alongside modest improvements to the iPad and Apple Watch, which now features a larger display.

Why it matters: Apple has enjoyed robust sales throughout the pandemic, but needs to convince another wave of customers to upgrade.

During an online event Tuesday, Apple:

  • Introduced iPhone 13 featuring a smaller "notch" surrounding the front-facing FaceID camera. The iPhone 13 mini keeps the smaller-size model introduced last year in the lineup.
    • Both models feature a new A15 bionic processor as well as optical image stabilization previously found only on the Pro line.
    • A new "cinematic mode" allows for something akin to portrait mode in videos by dramatically shifting the point of focus.
    • iPhone 13 mini starts at $699 and iPhone 13 at $799. Both begin at 128GB of memory, double the amount of the previous entry-level model.
  • The iPhone 13 Pro line builds on the new chip and design of the iPhone 13 but adds a 3x zoom lens and larger battery, among other features. The pro line comes in graphite, gold, silver and a new "Sierra blue" color. As with the iPhone 12, there is also a larger-screen Pro Max model with a 6.7-inch display.
    • Apple is also bringing its "ProMotion" variable frame rate from iPad to the iPhone for the first time in this year's Pro models.
    • iPhone Pro starts at $999 while iPhone Pro Max starts at $1,099. There is also a high-end version with 1 terabyte of memory — the most Apple has offered.
    • Pre-orders for all the iPhone 13 and iPhone 13 Pro models start Friday and will start shipping Sep. 24.
  • Debuted Apple Watch Series 7 with larger displays, thinner borders and more rounded corners. It will start at $399 and debut "later this fall." (Apple reportedly had early production problems that have since been resolved.)
  • Introduced a new iPad mini with a more powerful processor, a USB-C port and optional 5G cellular connectivity. It starts at $499 and will be available next week.
  • Updated the entry-level iPad with a faster chip and improved camera. Starting at $329.

Go deeper

Felix Salmon, author of Capital
Dec 9, 2021 - Economy & Business

Apple spearheads era of the mega-caps

Data: YCharts; Chart: Jared Whalen/Axios

Apple, Alphabet, Microsoft, and Amazon have between them gained $5.5 trillion of value since their March 2020 lows.

Zoom in: Apple alone has risen in value by an astonishing $1.85 trillion in just 433 trading sessions — an average increase of well over $4 billion per day.

  • In just 118 days between May 6 and September 1 last year, Apple increased its valuation by $1 trillion.
  • Before 2018, no company had ever even been worth $1 trillion. Now, Apple will be worth more than $3.3 trillion if it rises from its current level of $175 and hits Morgan Stanley analyst Katy Huberty's target of $200 per share.
Updated 5 hours ago - Politics & Policy

Texas governor: "All hostages are out alive and safe"

SWAT team members deploy near the Congregation Beth Israel Synagogue in Colleyville, Texas. Photo: Andy Jacobsohn/AFP via Getty Images

All four hostages have been safely released after a day-long standoff at Congregation Beth Israel in Colleyville, Texas, Gov. Greg Abbott (R) said on Saturday night.

The latest: "Around 9 p.m., the HRT — hostage rescue team — breached the synagogue, they rescued the three [remaining] hostages, the suspect is deceased," said police chief Michael Miller of Colleyville, located roughly 15 miles northeast of Fort Worth. The other hostage had been released earlier Saturday.

The new normal: Google searches reveal America's COVID shopping habits

Data: The New Normal; Google Trends; Chart: Jared Whalen/Axios

As the pandemic enters its third year, some of America's COVID-era shopping habits — including strong demand for tequila and sweatpants — are here to stay.

Driving the news: Axios worked with Google Trends and the Schema Design firm to create The New Normal, which analyzes the products Americans have Googled since 2020. Items with a lasting increase in search interest help fill in the details of what our "new normal" looks like.

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