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Apple is partnering with Sesame Workshop, the nonprofit that backs "Sesame Street," CNBC reports. While "Sesame Street" is not part of the deal, sources tell CNBC that the new content will include live-action, animated and puppet series.

Why it matters: While Apple hasn’t gone public with many of the content deals it's striking to build out its video streaming service, this is the first kid-oriented project that's been teased.

Details: Kids content is a major selling point for streaming services trying to hook households as user-bases, as opposed to individuals. (Household is a typically reach metric used for television, while individual users are the typically reach metric for social media and messaging apps.)

Between the lines: Children's content has been a big focus for both Netflix and Amazon, which have wide catalogs of children’s programming including original content. Up until now, reports and statements have suggested that Apple has invested in high-end adult programming, featuring prominent actors and producers like Reese Witherspoon, Jennifer Aniston and most recently, Oprah Winfrey.

The bottom line: This puts them in a place to potentially compete with Disney's planned entertainment streaming service, which the company says will be aimed at families with children's content.

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Trump tightens screws on ByteDance to sell Tiktok

Illustration: Aïda Amer/Axios

President Trump added more pressure Friday night on China-based TikTok parent ByteDance to exit the U.S., ordering it to divest all assets related to the U.S. operation of TikTok within 90 days.

Between the lines: The order means ByteDance must be wholly disentangled from TikTok in the U.S. by November. Trump had previously ordered TikTok banned if ByteDance hadn't struck a deal within 45 days. The new order likely means ByteDance has just another 45 days after that to fully close the deal, one White House source told Axios.

Updated 5 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 9:30 p.m. ET: 21,056,850 — Total deaths: 762,293— Total recoveries: 13,100,902Map.
  2. U.S.: Total confirmed cases as of 9:30 p.m ET: 5,306,215 — Total deaths: 168,334 — Total recoveries: 1,796,309 — Total tests: 65,676,624Map.
  3. Health: CDC: Survivors of COVID-19 have up to three months of immunity Fauci believes normalcy will return by "the end of 2021" with vaccine — The pandemic's toll on mental health — FDA releases first-ever list of medical supplies in shortage.
  4. States: California passes 600,000 confirmed coronavirus cases.
  5. Cities: Coronavirus pandemic dims NYC's annual 9/11 Tribute in Light.
  6. Business: How small businesses got stiffed — Unemployment starts moving in the right direction.
  7. Politics: Biden signals fall strategy with new ads.

Harris: "Women are going to be a priority" in Biden administration

Sen. Kamala Harris at an event in Wilmington, Del. Photo: Drew Angerer/Getty Images

In her first sit-down interview since being named Joe Biden's running mate, Sen. Kamala Harris talked about what she'll do to fight for women if elected VP, and how the Democrats are thinking about voter turnout strategies ahead of November.

What they're saying: "In a Biden-Harris administration women are going to be a priority, understanding that women have many priorities and all of them must be acknowledged," Harris told The 19th*'s Errin Haines-Whack.