Apple targets parents with Sesame Workshop deal

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Apple is partnering with Sesame Workshop, the nonprofit that backs "Sesame Street," CNBC reports. While "Sesame Street" is not part of the deal, sources tell CNBC that the new content will include live-action, animated and puppet series.

Why it matters: While Apple hasn’t gone public with many of the content deals it's striking to build out its video streaming service, this is the first kid-oriented project that's been teased.