Jun 18, 2019

Apple's global smartphone sales take 3rd place

Dion Rabouin
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Reproduced from IDC; Table: Axios Visuals

Globally, smartphone sales are slowing down, but data shows Apple is doing especially poorly. Consumers are slower to upgrade their iPhones, and they're switching brands.

Where it stands: Apple saw a 30% decline in shipments in Q1 2019 from last year, as "the iPhone struggled to win over consumers in most major markets," data from market research firm IDC shows.

  • It now holds just 11.7% of global smartphone market share, down more than 25% from a year ago.
  • The U.S., where Apple holds its largest market share, saw the biggest decline in shipments.
  • Shipments for Apple's iOS platform are expected to fall by more than 12% this year.

Go deeper: Apple needs a next act

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