Photo: Alex Tai/SOPA Images/LightRocket/Getty Images

Editor's note: Check here at 1 p.m. ET for live coverage of the event.

We won't officially know what Apple is announcing at this morning's event for a few hours more. But it's virtually impossible for phone makers — even secretive Apple — to keep much secret these days.

Why it matters: The iPhone remains the heart of Apple's business, and by all accounts it is going into essentially the third year with the design that debuted with the iPhone X. It remains unclear just how many good new reasons Apple can dream up to spur upgrades.

Expect Apple to introduce at least:

  • A high-end iPhone line with three rear cameras, basically an upgrade to the iPhone XS.
  • A mid-range iPhone line with an LCD screen and two rear cameras, basically an upgrade to the iPhone XR.
  • A new Apple Watch model with sleep tracking, among some other new features.
  • A new Bluetooth-based tracking device that can be attached to various objects making them findable via an iPhone or other Apple device.

Also expect updates on some of the services Apple announced earlier this year, such as the Apple Arcade subscription game service.

Yes, but: The most interesting part of the show will be seeing whether Apple does anything beyond the above — or finds ways to make any of the above products more compelling than expected.

Go deeper: Apple's plan to use services to lock-in iPhone customers for years to come

Go deeper

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 1 p.m. ET: 11,137,846 — Total deaths: 526,156 — Total recoveries — 6,003,824Map.
  2. U.S.: Total confirmed cases as of 1 p.m. ET: 2,809,108 — Total deaths: 129,509 — Total recoveries: 883,561 — Total tested: 34,213,497Map.
  3. States: America's exceptionally uneventful Fourth of July ICU beds in Arizona's hot spot reach near capacity.
  4. Public health: U.S. coronavirus infections hit record highs for 3 straight days.
  5. Politics: Trump extends PPP application deadlineKimberly Guilfoyle tests positive.
  6. World: Mexican leaders call for tighter border control as infections rise in U.S.
  7. Sports: 31 MLB players test positive as workouts resume.
  8. 1 📽 thing: Drive-in movie theaters are making a comeback.
2 hours ago - Health

U.S. coronavirus infections hit record highs for 3 straight days

Illustration: Aïda Amer/Axios

The U.S. has reached new highs in single-day coronavirus infections for three consecutive days this week, per data from Johns Hopkins and the COVID Tracking Project.

The big picture: The number of coronavirus cases increased in the vast majority of states over the last week, and decreased in only two states plus the District of Columbia, Axios' Andrew Witherspoon and Caitlin Owens report.

Updated 3 hours ago - Politics & Policy

Colorado police chief fires officers who reenacted Elijah McClain's death

LaWayne Mosley, father of Elijah McClain, wears a t-shirt with is son's picture on it during a press conference in Oct. 2019. Photo: Andy Cross/MediaNewsGroup/The Denver Post via Getty Images

Interim Aurora, Colo., police chief Vanessa Wilson fired two officers for reenacting the death of 23-year-old Elijah McClain and a third officer for commenting on the photo that captured the "despicable act," The Washington Post reports.

Why it matters: McClain died in the summer of 2019 after police officers held him in a chokehold and paramedics used a sedative, ketamine. People have been protesting McClain's death recently after the police killing of George Floyd revitalized the movement against police brutality.