Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

The iPhone 12 Pro features both 5G support as well as a lidar sensor. Photo: Apple

With the iPhone 12, unveiled Tuesday, Apple has made some big technology bets that should boost demand for 5G networks as well as help spur developers to create more advanced augmented reality applications. However, phone buyers will probably have to wait for a payoff.

Why it matters: Many tech advances start out as chicken-and-egg problems, with developers waiting for a market to emerge while consumers don't yet see the value in spending more. Apple has the rare ability to push past that block. Because of its size and comparatively focused product line, its support of new technologies like 5G and lidar can vault them into the mainstream.

Driving the news: Apple introduced four models of the iPhone 12, with starting prices ranging from $699 to $1,099, depending on model. (Technically those prices are only for the AT&T and Verizon models.)

  • All four models include support for a wide range of 5G networks, including Verizon's speedy but sparsely available millimeter-wave network.

The two Pro models add not only a zoom lens, but also a lidar sensor for depth sensing and advanced augmented reality capabilities.

  • Apple has already included such a sensor in the iPad Pro, but putting it in the iPhone means there will eventually be millions of lidar-equipped devices.
  • That could be a large enough market to start attracting app developers to take advantage of the technology — by offering more complex image layers or more precise map locations for AR apps, which place digital information over real-world images.

The big picture: Apple is investing in areas that it sees as key to the long-term future, but consumers who buy the latest iPhones are paying for those advances now.

  • The 5G network support and additional sensor add to Apple's costs, and you can be sure that they are being passed along one way or another. For example, while the new iPhones are roughly similar in price to the prior year's models, Apple is no longer including chargers or wired headphones.

Yes, but: Some of the other features that Apple has added to the new phones — including the faster A14 Bionic processor, larger image sensor and improved OLED display on the base model — will benefit people out of the gate.

What they're saying:

  • Loup Ventures analyst Gene Munster: "[N]ow it's up to the carriers to make true 5G widely available," he said, making a similar point regarding lidar. "We've been waiting three years for this hardware to be added, and now the ball is in developers' hands to make compelling AR applications."
  • New Street Research analyst Jonathan Chaplin: "We continue to think the iPhone 12 will drive a big wave of upgrades and switching."

Go deeper

Ina Fried, author of Login
Jan 15, 2021 - Technology

Samsung's new phones focus on lower prices and improved cameras

Courtesy: Samsung

There were few surprises as Samsung unveiled the Galaxy S21 family on Thursday, but it's always interesting to see where the Korean electronics giant puts its energy with each successive generation of flagship gear.

Why it matters: In the U.S. and many places around the world, Samsung is the single biggest phone rival to Apple and its Galaxy S family is the iPhone's most direct competitor.

9 mins ago - Politics & Policy

First look: The LCV's $4M ad buy

A screenshot from a new League of Conservation Voters ad supporting Rep. Stephanie Murphy.

The League of Conservation Voters and Climate Power are aiming another $4 million worth of ads at centrist House Democrats, urging them to support the climate provisions in President Biden’s $3.5 trillion budget reconciliation package, Axios has learned.

Why it matters: Progressive groups are trying to counter the onslaught of conservative money pouring into swing districts. Both sides are trying to define Biden’s Build Back Better Agenda and pressure lawmakers to support — or oppose — the legislation scheduled for a vote in the House this week.

10 mins ago - Politics & Policy

Shutdown Plan B

Illustration: Sarah Grillo/Axios

The Senate will hold a futile vote Monday night — just 72 hours before a potential shutdown — on a House-passed bill to fund the government through Dec. 3 and raise the debt limit.

Why it matters: The bill is going to fail. Period. But then comes Plan B: A "clean" continuing resolution — stripped of language about raising the debt limit — that Democrats spent the past week preparing, Axios is told.

You’ve caught up. Now what?

Sign up for Mike Allen’s daily Axios AM and PM newsletters to get smarter, faster on the news that matters.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!