Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Nashville news?

Get a daily digest of the most important stories affecting your hometown with the Axios Nashville newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Columbus news?

Get a daily digest of the most important stories affecting your hometown with the Axios Columbus newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Dallas news?

Get a daily digest of the most important stories affecting your hometown with the Axios Dallas newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

screen shot by Axios

Apple's big event matched exactly what had leaked and what we said to expect. Apple has introduced the iPhone X, the iPhone 8 and iPhone 8 Plus, as well as a cellular-equipped Apple Watch and an updated Apple TV.

Here are the highlights:

  • High-end iPhone X model with edge-to-edge screen and dual cameras and Face ID facial recognition. It starts at $999, with orders beginning Oct. 27 and shipping Nov. 3.
  • iPhone 8 and iPhone 8 Plus with faster chip, improved camera and speakers and a new glass front and back casing for wireless charging. The iPhone 8 starts at $699 and will be available to order Sept. 15 and in stores on Sept. 22.
  • Apple TV 4K, an update to the company's set top box, starts at $179 will be available Sept. 22
  • An updated Apple Watch, known as Series 3, with a built-in cellular connection, for $399
  • Retail chief Angela Ahrendts showed how Apple is redesigning its biggest stores into "town squares" with open spaces. Among the new spots are redesigned stores in Paris, New York, Washington D.C. and a new store on Chicago's Michigan Avenue.
  • The event kicked off with CEO Tim Cook delivering a tribute to Steve Jobs, details on the company's hurricane relief efforts as well as an overview of the new Apple headquarters.

Apple Watch: Series 3, the new Apple Watch, will have a built-in cellular connection and shares a number with the iPhone.

"This has been our vision from the very beginning." COO Jeff Williams said. A built in cellular connection will let users take calls, stream Apple Music or access Siri without relying on a nearby cell phone.

It has a new dual-core processor, a homegrown Wi-Fi/Bluetooth chip and an altimeter, while keeping the size of the watch roughly the same as the prior model and promises "all-day" battery life of up to 8 hours. A cellular version will sell for $399, with a Wi-Fi only version at $329. The original Series 1 will remain in the line at $249.

Orders will start Sept. 15 and the phone will start shipping Sept. 22. The cellular version will work with all four U.S. carriers

More on the Watch: Apple says it is now the No. 1 watch in the world and has 50 percent year-over-year growth, but still hasn't given specific sales figures. Apple is also updating its software to offer more detailed heart rate information, including notifying people when they have abnormally high resting heart beat and tracking irregular heartbeats as part of a new nationwide study in conjunction with Stanford's hospital. Watch OS 4 will be available Sept. 19.

Apple TV 4K: The new set-top box, which includes support for higher resolution 4K images and HDR (High Dynamic Range) and will be available Sept. 22 (pre-orders start Sept. 15). The base model will sell for $179, with a model with more memory priced at $199. It's powered by the same A10X chip in the company's iPad Pro tablet.

Apple says 4K movies on iTunes won't cost more than the HD versions, and that if you have purchased an HD movie before, it will be updated to 4K for free. Live news and sports are being added to the main Apple TV interface, including alerts for close games.

iPhone 8: Apple introduces iPhone 8 and iPhone 8 Plus, which are similar to the iPhone 7 but add improved speakers, a new glass front and back and a new six-core processor, which Apple calls the A11 bionic. It also supports wireless charging (a feature Apple once dismissed as not a big benefit).

The phones will be available in 64GB and 256GB varieties and be available to order Sept. 15 and start shipping Sept. 22. The iOS 11 update for existing phones will be released Sept. 19.

"This is a huge step forward for iPhone," Cook said.

Of note, only the larger iPhone 8 Plus has the dual cameras. That's the same as with the iPhone 7, but there had been hope that Apple might bring the dual camera to the iPhone 8 as well. Apple is expanding the portrait mode on the iPhone 8 Plus to offer new lighting features. The iPhone 8 also has new sensors and cameras designed to be used with augmented reality.

iPhone X: The high-end model features an edge-to-edge screen and what Apple calls a 5.8-inch "super-retina" display using OLED, rather than the LCDs used in past iPhones. As expected, there is no home button, with gestures replacing the functions previously handled by the home button.

There are a number of improvements to the camera, including the fact that the iPhone X's front-facing camera supports portrait-mode selfies. Apple says it has two hours more battery life than the iPhone 7.

As we reported, the phone will go on sale more than a month after the iPhone 8 and may well still be in short supply. It will start at $999 for a 64GB model. Pre-orders start Oct. 27 with general availability Nov. 3.

Face ID, the Apple facial recognition technology we wrote about previously, replaces Touch ID fingerprint recognition to unlock the device. A built in neural processing engine on the A11 bionic chip allows Apple to do the face recognition on the device. Apple is also using the facial recognition for "animoji" - emoji that can match your facial expression.

Unlike rival technologies, it won't be spoofed by a photo, thwarted by glasses and can adjust to newly grown facial hair.

(Also, FYI, Apple pronounces it like the Roman numeral 10, not the letter “X.")

Like the iPhone 8, the iPhone X supports wireless charging.

Speaking of wireless charging: Apple showed a sneak peek at a charging pad that can simultaneously charge a new iPhone, an Apple Watch and AirPods (with a new wireless case). Apple calls it AirPower and says it should be coming next year.

Go deeper

China's economic growth slows

A worker assembles heavy truck engines in Hangzhou in eastern China's Zhejiang Province, on Monday. Photo: Long We/Costfoto/Barcroft Media via Getty Images

China's economy grew 4.9% in the third quarter of 2021 compared with a year earlier, the country's National Bureau of Statistics announced Monday.

Why it matters: The gross domestic product growth in the July-September quarter in the world’s second-largest economy marked the "weakest pace since the third quarter of 2020 and slowing from 7.9% in the second quarter," Reuters notes.

2 hours ago - World

Former spy Steele defends controversial Trump Russia dossier

Former U.K. intelligence officer Christopher Steele arrives at the High Court in London in July 2020. Photo: Tolga Akmen/AFP via Getty Images

The author of the "Steele Dossier," containing unverified claims about former President Trump told ABC News he stands by his controversial report, according to excerpts from an upcoming documentary published Sunday.

Why it matters: Former U.K. intelligence officer Christopher Steele's dossier was used as part of former special counsel Robert Mueller's investigation into the Trump campaign's alleged links to Russia's government.

Ina Fried, author of Login
5 hours ago - Technology

Intel CEO sees making own chips as a matter of national security

Pat Gelsinger. Photo: Axios on HBO

Intel CEO Pat Gelsinger is putting the pressure on the U.S. government to help subsidize chip manufacturing, insisting the current reliance on plants in Taiwan and Korea as "geopolitically unstable."

Why it matters: There is bipartisan support for funding the domestic semiconductor industry, but Congress has yet to sign the check. The Senate has passed the CHIPS Act that includes $52 billion in semiconductor investment, but it has yet to pass the House.

You’ve caught up. Now what?

Sign up for Mike Allen’s daily Axios AM and PM newsletters to get smarter, faster on the news that matters.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!