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A Macbook Air. Photo: Timothy A. Clary/AFP/Getty Images

Apple is widely expected to move its Mac line to custom ARM-based chips in the coming years.

What we're hearing: Although the company has yet to say so publicly, developers and Intel officials have privately told Axios they expect such a move as soon as next year.

  • Bloomberg offered a bit more specificity on things in a report on Wednesday, saying that the first ARM-based Macs could come in 2020, with plans to offer developers a way to write a single app that can run across iPhones, iPads and Macs by 2021.
  • The first hints of the effort came last year when Apple offered a sneak peek at its plan to make it easier for developers to bring iPad apps to the Mac.

Why it matters: The move could give developers a way to reach a bigger market with a single app, although the transition could be bumpy. For Intel, of course, it would mean the loss of a significant customer, albeit probably not a huge hit to its bottom line.

Our thought bubble:

  • If anything, the Bloomberg timeline suggests that Intel might actually have more Mac business in 2020 than some had been expecting.
  • The key question is not the timeline but just how smoothly Apple is able to make the shift. For developers, it will likely mean an awkward period of time supporting new and classic Macs as well as new and old-style Mac apps.

History lesson: Apple has already made several big shifts in the 25-year history of the Mac, moving from Motorola chips to PowerPC processors and then to Intel. It's also moved from the classic Macintosh operating system to the Unix-based Mac OS X.

Go deeper

Trump says he plans to launch new social media network in 2022

Photo: Chris Delmas/AFP via Getty Images

Former President Trump on Wednesday announced plans to launch a social media network called "Truth Social," and that it would go public via a SPAC.

Why it matters: Most ex-presidents are focused on their legacies, by creating presidential libraries or engaging in philanthropic endeavors. Trump, however, remains consumed by social media.

Beauty giant Coty Cosmetics looking to sell its own branded products

Coty Cosmetics CEO Sue Nabi. Photo: Axios on HBO

Coty Cosmetics CEO Sue Nabi tells Axios the beauty giant will “probably” introduce Coty-branded products one day.

Why it matters: Coty produces some of the world’s most popular fragrances, skin care products and color cosmetics on behalf of other well-known brands, but has shied away from producing its own branded products.

2 hours ago - Sports

NFL to end race-based testing in concussion settlements

Photo: Brett Carlsen/Getty Images

The National Football League on Wednesday reached an agreement with former players to end the controversial practice of race-based adjustments in dementia testing, AP reports.

Why it matters: The deal, which must still be approved by a judge, comes amid a broader discussion of racial inequities in health care.