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The top 10 most expensive cable affiliate fees in the U.S. last year were all sports channels — mostly regional sports networks (RSNs) — with ESPN being by far the most expensive, per SNL Kagan data provided to Axios.

Expand chart
Adapted from Kagan, a group within S&P Global Market Intelligence; Chart: Axios Visuals

The big picture: They're expensive because the bulk of their content comes from licensing sports rights, which as noted above, are getting more expensive.

So why would Amazon want to get into such a business?

  1. To bolster Prime membership: Per The New York Times' Edmund Lee: "At a time when pay TV is in decline, sports content drives viewership across platforms. Owning rights to big franchises would help Amazon market its Prime program (which costs $119 a year), especially if that membership included access to those games. That, in turn, could add more revenue, as Prime members tend to buy more on Amazon."
  2. It's easier than going directly to the sports leagues: Per BTIG Managing Director and Media Analyst Rich Greenfield in a note to clients: "While ultimately tech platforms could simply buy local rights directly from leagues/owners, the quickest way to enter the local/regional sports licensing game could be through the acquisition of RSNs."

Go deeper

1 hour ago - Technology

Facebook is a news media magnet

Expand chart
Data: Signal AI; Chart: Jared Whalen/Axios

New data finds that Facebook has been mentioned in more online stories in the U.S. in the past year than all of its major tech competitors combined.

Why it matters: Press scrutiny of Facebook has become so intense and negative that the tech giant is reportedly planning to rename itself as soon as next week to signal that it's more than just a social media company.

Amazon is now a bigger shipper in the U.S. than FedEx

Expand chart
Reproduced from Supply Chain Dive; Chart: Axios Visuals

Amazon is not primarily known as a logistics company, but in 2020 the company shipped more parcels than FedEx.

Why it matters: Logistics is a $1.5 trillion business — and it has long been controlled by a handful of key players, like FedEx, UPS and the U.S. Postal Service. Now Amazon is poised to conquer it.

Updated 1 hour ago - Technology

Trump says he plans to launch new social media network in 2022

Photo: Chris Delmas/AFP via Getty Images

Former President Trump on Wednesday announced plans to launch a social media network called "Truth Social," and that it would go public via a SPAC.

Why it matters: Most ex-presidents are focused on their legacies, by creating presidential libraries or engaging in philanthropic endeavors. Trump, however, remains consumed by social media.