Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Stay on top of the latest market trends
Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.
Sports news worthy of your time
Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.
Tech news worthy of your time
Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.
Get the inside stories
Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Want a daily digest of the top Denver news?
Get a daily digest of the most important stories affecting your hometown with Axios Denver
Want a daily digest of the top Des Moines news?
Get a daily digest of the most important stories affecting your hometown with Axios Des Moines
Want a daily digest of the top Twin Cities news?
Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities
Want a daily digest of the top Tampa Bay news?
Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay
Want a daily digest of the top Charlotte news?
Get a daily digest of the most important stories affecting your hometown with Axios Charlotte
Illustration: Eniola Odetunde/Axios
Nearly three quarters of adults say they are spending more on entertainment each month, according to a new survey conducted by Wakefield Research on behalf of Dolby.
Why it matters: American consumers are spending more on entertainment content as they try to binge-watch their way through the pandemic, which coincided with a flood of new streaming service options, including HBO Max, Peacock and Disney+. While consolidation is still expected, for now a rising tide is helping keep most boats afloat. (The S.S. Quibi has already sunk.)
By the numbers:
- Millennials are spending the most, with their average entertainment spending up an average of 38%.
- Nearly half of those surveyed said they had upgraded at least one of their streaming services to a premium version in the past six months.
- Upwards of three-quarters of those surveyed (77%) said the news impacts what they watch, with nearly half saying they use entertainment to escape current events.
- More than two-thirds of U.S. adults (69%) said they plan to purchase new hardware in the next six months to beef up their home entertainment experience, with 54% specifically mentioning living room gear such as a new TV, soundbar or speakers.