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News media companies make up 12 of the 15 most polarizing brands in America today, according to a new Morning Consult poll provided to Axios. CNN and Fox News continue to be the most divisive news companies.

Expand chart
Data: Morning Consult; Table: Axios Visuals

Why it matters: The gap between how Republicans and Democrats view national media brands like CNN and Fox news continues to widen, according to the polling, which points to an increase in polarization of news diets across America.

Be smart: The gap is being driven by substantial decreases in net favorability among Republicans across most media brands other than Fox News.

  • For example, the difference between how the two parties viewed CNN grew from a 66-percentage point gap last year to an 80-point gap this year, due to a 12-point drop in net favorability among Republicans, from -13% to -25%.
  • In total, Republicans held more negative views than Democrats of every media outlet on the list except for Fox News. 

Yes, but: The difference between how the two parties view Fox News grew from a 54-percentage point gap last year to a 74-percentage point gap this year, thanks in part to Democrats decreasing their net favorability of that brand by nearly 20 percentage points.

Between the lines: Even outlets that are generally considered non-partisan, like ABC News and CNBC, rank among the most polarizing brands in America.

  • Some corporate entities have seen shifts as well. The NFL no longer ranks within the top 15 of the most polarizing brands polled out of 3,700 companies. Last year, following its kneeling controversy, the brand ranked 6th.
  • But Nike has seen a decline in Republican favorability, and now ranks number 15 on the list.

Methodology: The poll surveys 3,700 brands that Morning Consult tracks daily, according to 336,370 responses drawn between July 1 and Aug. 8, 2019.

Go deeper

Exclusive: Houston mayor to lead Black mayors group

Houston Mayor Sylvester Turner speaks during a private funeral for George Floyd. Photo: Godofredo A. Vásquez/Pool/Getty Images

The mayor of the city where George Floyd was raised is taking over a group that represents 500 Black mayors in the U.S. amid national pressure to revamp police departments.

Why it matters: Houston Mayor Sylvester Turner will become the new president of the African American Mayors Association as municipalities across the country examine police reforms and deal with the economic fallout from the pandemic.

Delivery industry sees biggest monthly job losses in more than 20 years

Data: U.S. Bureau of Labor Statistics; Chart: Axios Visuals

The pandemic's biggest job winner is losing steam.

Driving the news: People who deliver packages to businesses and homes — classified as "couriers and messengers" by the Labor Department — saw the industry's biggest monthly job losses in more than 20 years in April.

FDA authorizes Pfizer COVID vaccine for 12- to 15-year-olds

Photo: Gabby Jones/Bloomberg via Getty Images

The Food and Drug Administration authorized the emergency use of the Pfizer-BioNTech coronavirus vaccine for 12- to 15-year-old adolescents, the agency announced on Monday.

Why it matters: The emergency authorization marks a critical milestone in the push to get more Americans vaccinated and fully reopen schools for in-person learning this fall.