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Consumers abandon long, slow-loading content

Consumers are abandoning content that takes too long to load or is too long, according to a new Adobe Consumer Content Survey.

Reproduced from the 2018 Adobe Consumer Content Survey; Chart: Axios Visuals

Why it matters: Consumption habits are being shaped by web platforms with expert engineering that are designed to maintain consumer attention and eyeballs. Less sophisticated consumer experiences, like slow websites or crappy apps, are being abandoned or intentionally avoided by consumers.