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Photo by Noam Galai/Getty Images

AMC is creating a VIP tier of its loyalty program, a subscription movie theater pass called AMC Stubs A-List, which will allow users to see three movies a week in AMC theaters for $20 a month, the company announced Wednesday.

Why it matters: The offering rivals that of MoviePass, a subscription movie service with longstanding tensions in negotiating pricing and theater distribution agreements with AMC.

The big picture: Tensions between AMC and MoviePass had gotten so bad that last year
that AMC said it would try to block MoviePass. MoviePass CEO Mitch Lowe told Axios in an interview in January that MoviePass brought in 1 million tickets for AMC in December alone.

Details: Like MoviePass, the AMC subscription will let users see a certain number of films for a monthly flat fee, but will only be viewable in AMC theaters.

  • MoviePass lets subscribers see up to one movie per day in MoviePass-approved theater for $9.99 monthly. AMC's offering will let users see just three movies per week, or 12 films per month for $19.95 monthly.
  • The upside: users can see the three weekly movies on the same day if they wish, as long as there's a two-hour buffer between showings. They can use the pass to see movies in IMAX and 3D theaters, which MoviePass doesn’t offer.
  • They can also book tickets ahead of time, instead of reserving a seat but paying for the ticket at the movie theater before the show starts, which is what MoviePass offers.

MoviePass’ parent company has been under financial stress, as the viability of MoviePass’ business model is in question. The subscription movie service is growing quickly, and anticipates hitting 5 million paid subscribers by year’s end, but the margins on those subscribers are low, making profitability difficult without scale.

Go deeper: Theaters face a power struggle as digital takes over

Go deeper

Updated 25 mins ago - Politics & Policy

"Believe your eyes": Prosecutors make closing arguments in Chauvin trial

Steve Schleicher, an attorney for the prosecution in Derek Chauvin's trial, began closing arguments on Monday by describing in detail George Floyd's last moments — crying out for help and surrounded by strangers, as Chauvin pressed his knee into Floyd for nine minutes and 29 seconds.

Why it matters: The jury's verdict in Chauvin's murder trial, seen by advocates as one of the most crucial civil rights cases in decades, will reverberate across the country and have major implications in the fight for racial justice.

45 mins ago - Technology

Apple to let Parler back onto App Store

Photo: OLIVIER DOULIERY/AFP via Getty Images

Apple will let Parler, a social media app popular with conservatives, back onto the App Store after Parler made attempts to improve its speech detection and moderation.

What's happening: Parler is getting access to Apple's massive App Store again after being suspended for inadequate hate speech policies following the January 6 Capitol riot, according to a letter Apple sent to Congress Monday.

Complaint alleges Amazon interfered in Alabama warehouse unionization vote

A sign outside the Amazon fulfillment center in Beesemer. Photo: Patrick T. Fallon/AFP via Getty Images

A complaint by the Retail, Wholesale and Department Store Union (RWDSU) alleges that Amazon illegally interfered in the union election at its Bessemer, Alabama warehouse, CNBC reports.

The big picture: The RWDSU alleged in its complaint to the National Labor Relations Board that Amazon threatened layoffs, loss of pay or benefits, or a facility closure if workers voted in favor of the effort which flopped earlier this month.

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