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AMC is creating a rival service to MoviePass

Photo by Noam Galai/Getty Images

AMC is creating a VIP tier of its loyalty program, a subscription movie theater pass called AMC Stubs A-List, which will allow users to see three movies a week in AMC theaters for $20 a month, the company announced Wednesday.

Why it matters: The offering rivals that of MoviePass, a subscription movie service with longstanding tensions in negotiating pricing and theater distribution agreements with AMC.