Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Denver news in your inbox
Catch up on the most important stories affecting your hometown with Axios Denver
Des Moines news in your inbox
Catch up on the most important stories affecting your hometown with Axios Des Moines
Minneapolis-St. Paul news in your inbox
Catch up on the most important stories affecting your hometown with Axios Twin Cities
Tampa Bay news in your inbox
Catch up on the most important stories affecting your hometown with Axios Tampa Bay
Charlotte news in your inbox
Catch up on the most important stories affecting your hometown with Axios Charlotte
Amazon dominates the voice-assistant market, per eMarketer, which is skyrocketing in use amongst millennials — Amazon's Echo has 70.6%, Google Home takes up 23.8%, and everyone else: 6.6% (Lenovo, LG, Harmon Kardon and Mattel).
Why it matters: Voice adoption is exploding, and Amazon is light-years ahead of everyone else in this category. This year, monthly voice-enabled device usage is up almost 130% year-over-year in the United States.
What's next: The future of search is voice, images and video, so this could be the first big step in potentially putting a dent into Google's search dominance. Google is expected to take roughly 78% of search advertising and owns a majority of desktop and mobile search traffic.
Correction: The growth of Amazon voice-enabled device usage has been corrected to 130%