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Amazon dominates the voice-assistant market, per eMarketer, which is skyrocketing in use amongst millennials — Amazon's Echo has 70.6%, Google Home takes up 23.8%, and everyone else: 6.6% (Lenovo, LG, Harmon Kardon and Mattel).

Expand chart
Adapted from a May 2017 eMarketer chart; Chart: Axios Visuals

Why it matters: Voice adoption is exploding, and Amazon is light-years ahead of everyone else in this category. This year, monthly voice-enabled device usage is up almost 130% year-over-year in the United States.

What's next: The future of search is voice, images and video, so this could be the first big step in potentially putting a dent into Google's search dominance. Google is expected to take roughly 78% of search advertising and owns a majority of desktop and mobile search traffic.

Correction: The growth of Amazon voice-enabled device usage has been corrected to 130%

Go deeper

Fringe right plots new attacks out of sight

Illustration: Aïda Amer/Axios

Domestic extremists are using obscure and private corners of the internet to plot new attacks ahead of Inauguration Day. Their plans are also hidden in plain sight, buried in podcasts and online video platforms.

Why it matters: Because law enforcement was caught flat-footed during last week's Capitol siege, researchers and intelligence agencies are paying more attention to online threats that could turn into real-world violence.

Kids’ screen time up 50% during pandemic

Illustration: Sarah Grillo/Axios

When the coronavirus lockdowns started in March, kidstech firm SuperAwesome found that screen time was up 50%. Nearly a year later, that percentage hasn't budged, according to new figures from the firm.

Why it matters: For most parents, pre-pandemic expectations around screen time are no longer realistic. The concern now has shifted from the number of hours in front of screens to the quality of screen time.

In photos: D.C. and U.S. states on alert for pre-inauguration violence

National Guard troops stand behind security fencing with the dome of the U.S. Capitol Building behind them, on Jan. 16. Photo: Kent Nishimura / Los Angeles Times via Getty Images

Security has been stepped up in Washington, D.C., and state capitols across the U.S. as authorities brace for potential violence this weekend.

Driving the news: Following the Jan. 6 insurrection at the U.S. Capitol by some supporters of President Trump, the FBI has said there could be armed protests in D.C. and in all 50 state capitols in the run-up to President-elect Joe Biden's inauguration Wednesday.