The video audience for Amazon Prime, Amazon's subscription service, is roughly 26 million people, according to documents obtained by Reuters. It's top video shows drew more than 5 million viewers, per the files.
Why it matters: It's the first time any numbers around Amazon's media audience have been reported. The Seattle-based tech giant has been building a robust video business, spending upwards of $7 billion dollars on original content to compete with the likes of Netflix and Hulu. The numbers show that their efforts are paying off.