Photo by Ant Palmer/Getty Images

The video audience for Amazon Prime, Amazon's subscription service, is roughly 26 million people, according to documents obtained by Reuters. It's top video shows drew more than 5 million viewers, per the files.

Why it matters: It's the first time any numbers around Amazon's media audience have been reported. The Seattle-based tech giant has been building a robust video business, spending upwards of $7 billion dollars on original content to compete with the likes of Netflix and Hulu. The numbers show that their efforts are paying off.

The numbers also mean that more consumers are spending time with Amazon, which is increasingly becoming an engagement-driven advertising business.

Sources tell Reuters that Amazon uses a specific metric, internally called "first stream," to measure the success of on-boarding viewers to its video business. (Prime members can subscribe for a variety of reasons that don't include consuming video.)

  • According to the report, Amazon calculates the cost per viewer acquisition by the dividing the show's cost by the number of "first streams."

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Supreme Court expands religious freedoms in schools, employment

Illustration: Sarah Grillo/Axios

The Supreme Court ended its term with a series of rulings on religion's role in schools, the workplace and access to health care.

Why it matters: The decisions elevated protections for people and employers of faith, while curtailing those of religion teachers, the nonreligious taxpayer and women who rely on their workplaces' health care plans for contraception.

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

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  2. U.S.: Total confirmed cases as of 2 p.m. ET: 3,213,902 — Total deaths: 134,420 — Total recoveries: 983,185 — Total tested: 38,919,421Map.
  3. Public health: Jimmy and Rosalynn Carter: "Please wear a mask to save lives" Fauci hasn't briefed Trump on the coronavirus pandemic in at least two months — We're losing the war on the coronavirus.
  4. Food: How the coronavirus pandemic boosted alternative meat.
  5. Sports: Charge of "money grab" by college football.
  6. World: India reimposes lockdowns as coronavirus cases soar.
  7. 🎧 Podcast: Rural America has its own coronavirus problem.

Scoop: Don Jr. plans convention-week Biden book

Cover via Don Jr.

Donald Trump Jr., in quarantine since girlfriend Kimberly Guilfoyle tested positive for the coronavirus, says he's used the time to finish a book that he'll self-publish the week of the Republican convention, at the end of August.

What he's saying: Don Jr., whose controversial blasts connect with President Trump's base, told me in a phone interview that "Liberal Privilege" will be his effort to paint a picture of Joe Biden and his record that the press ignores.