Mar 15, 2018

Report: Amazon Prime has 26 million video subscribers

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The video audience for Amazon Prime, Amazon's subscription service, is roughly 26 million people, according to documents obtained by Reuters. It's top video shows drew more than 5 million viewers, per the files.

Why it matters: It's the first time any numbers around Amazon's media audience have been reported. The Seattle-based tech giant has been building a robust video business, spending upwards of $7 billion dollars on original content to compete with the likes of Netflix and Hulu. The numbers show that their efforts are paying off.

The numbers also mean that more consumers are spending time with Amazon, which is increasingly becoming an engagement-driven advertising business.

Sources tell Reuters that Amazon uses a specific metric, internally called "first stream," to measure the success of on-boarding viewers to its video business. (Prime members can subscribe for a variety of reasons that don't include consuming video.)

  • According to the report, Amazon calculates the cost per viewer acquisition by the dividing the show's cost by the number of "first streams."

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  1. Global: Total confirmed cases as of 1 p.m. ET: 1,237,420 — Total deaths: 67,260 — Total recoveries: 252,944Map.
  2. U.S.: Total confirmed cases as of 1 p.m. ET: 312,762 — Total deaths: 9.132 — Total recoveries: 15,044Map.
  3. Public health latest: CDC launches national trackers and recommends face coverings in public. Federal government will cover costs of COVID-19 treatment for uninsured. Surgeon general says this week will be "our Pearl Harbor, our 9/11 moment."
  4. 2020 latest: "We have no contingency plan," Trump said on the 2020 Republican National Convention. Biden says DNC may have to hold virtual convention.
  5. States updates: New York Gov. Andrew Cuomo said the state "literally going day-to-day" with supplies.
  6. Work update: Employees still going to work face temperature checks, distanced work stations, protective devices and mass absences.
  7. What should I do? Pets, moving and personal health. Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk.
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Cuomo says New York is "literally going day-to-day with our supplies"

New York Gov. Andrew Cuomo said in a press conference on Sunday that New York is struggling to maintain medical supplies while combatting the novel coronavirus — operating "literally" on a "day-to-day" basis.

Why it matters: New York City has become an epicenter of the coronavirus outbreak, facing mass quarantines and stay-at-home orders. Cuomo said Saturday that New York reported 630 new deaths in 24 hours — an "all-time increase" that beat the previous day's record of 562 deaths.

Illinois governor: "The president does not understand the word 'federal'"

Illinois Gov. J.B. Pritzker said on CNN's "State of the Union" Sunday that President Trump's comments about the federal government's stockpile of medical equipment suggest he "does not understand the word 'federal.'"

Why it matters: White House adviser Jared Kushner argued at a press briefing last week that the "notion of the federal stockpile was it’s supposed to be our stockpile; it’s not supposed to be state stockpiles that they then use."