Report: Amazon Prime has 26 million video subscribers
The video audience for Amazon Prime, Amazon's subscription service, is roughly 26 million people, according to documents obtained by Reuters. It's top video shows drew more than 5 million viewers, per the files.
Why it matters: It's the first time any numbers around Amazon's media audience have been reported. The Seattle-based tech giant has been building a robust video business, spending upwards of $7 billion dollars on original content to compete with the likes of Netflix and Hulu. The numbers show that their efforts are paying off.