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Photo: Dinendra Haria/SOPA Images/LightRocket/Getty Images

Four years ago, Amazon held its first Prime Day, offering steep discounts and deals on its site. Since then, not only has Prime Day ballooned to a two-day affair, it has also gotten much bigger than Amazon.

Why it matters: Per new research from Adobe Analytics, Amazon's competitors will see revenue jump by 79% on Monday and Tuesday, this year's Prime Days. That's the strongest-ever projected bump.

The big picture: The halo effect of Prime Day highlights Amazon's influence on the entire retail market. What started as an Amazon invention has become a Black Friday for July, with Walmart and Target adding their own summer deal days.

  • Prime Day has also become a moment for Amazon employees to stage protests. Last year, warehouse workers in Europe rallied against low wages. This year, Minnesota workers are planning a walkout.

Worth noting: The buying sprees that occur during these big sales are accompanied by a subsequent binge of returns, Adobe Analytics notes. Last year, Prime Day purchases saw 30% higher rates of return than goods bought on other days.

Go deeper ... An e-commerce pitfall: never-ending returns

Go deeper

Bryan Walsh, author of Future
22 mins ago - Health

Falling sperm counts could threaten the human race

Illustration: Sarah Grillo/Axios

A new book makes the case that sperm counts have been falling for decades — and a major reason is chemicals in the environment that disrupt the body's hormonal system.

Why it matters: The ability to reproduce is fundamental to the viable future of any living thing. If certain chemicals are damaging our fertility over the long term, human beings could end up as an endangered species.

2 hours ago - Health

Black churches become vaccine hubs

A woman arrives at a COVID-19 vaccination clinic outside the Pennsylvania Avenue Baptist Church in southeast D.C. Photo: Jacquelyn Martin/AP

Black pastors have a new job on their plates during COVID-19: encouraging skeptical congregants to get vaccinated.

Why it matters: “There’s distrust in our community. We can’t ignore that,” Rev. James Coleman of D.C.'s All Nations Baptist told AP.

Biden names USPS board of governors nominees, as Democrats put pressure on DeJoy

United States Postal Service Postmaster General Louis DeJoy at a Feb. 24 committee hearing. Photo: Graeme Jennings/pool/AFP via Getty Images

President Biden on Wednesday nominated a former postal union lawyer, a vote-by-mail advocate, and a former deputy postmaster general to sit on the Postal Services' Board of Governors.

Why it matters: The nominations, which require Senate confirmation, come as some Democrats call for Postmaster General Louis DeJoy's ouster and others push for Biden to nominate board members to name a new postmaster general.