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Photo: Dinendra Haria/SOPA Images/LightRocket/Getty Images

Four years ago, Amazon held its first Prime Day, offering steep discounts and deals on its site. Since then, not only has Prime Day ballooned to a two-day affair, it has also gotten much bigger than Amazon.

Why it matters: Per new research from Adobe Analytics, Amazon's competitors will see revenue jump by 79% on Monday and Tuesday, this year's Prime Days. That's the strongest-ever projected bump.

The big picture: The halo effect of Prime Day highlights Amazon's influence on the entire retail market. What started as an Amazon invention has become a Black Friday for July, with Walmart and Target adding their own summer deal days.

  • Prime Day has also become a moment for Amazon employees to stage protests. Last year, warehouse workers in Europe rallied against low wages. This year, Minnesota workers are planning a walkout.

Worth noting: The buying sprees that occur during these big sales are accompanied by a subsequent binge of returns, Adobe Analytics notes. Last year, Prime Day purchases saw 30% higher rates of return than goods bought on other days.

Go deeper ... An e-commerce pitfall: never-ending returns

Go deeper

1 hour ago - Health

Government website for free COVID tests launches early

COVID-19 rapid at-home test kits. Photo: Mario Tama/Getty Images

The website where Americans can request free, at-home rapid COVID-19 tests from the government launched Tuesday and is now accepting orders.

Driving the news: The website went live in its beta phase and is operating at a limited capacity a day before its official launch. Every home in the U.S. is eligible for up to four COVID tests, according to the website.

AT&T, Verizon extend 5G delay over airline panic

Illustration: Brendan Lynch/Axios

AT&T and Verizon said Tuesday they would delay lighting up its 5G signals near a limited number of airports after renewed opposition from the aviation industry over concerns about signal interference.

Why it matters: The CEOs of leading airlines warned of catastrophic disruption to flights if AT&T and Verizon deployed 5G as planned this week.

Updated 3 hours ago - World

Ukraine crisis: Blinken to visit Kyiv, then meet Russian foreign minister

Photo: Russian Foreign Ministry/Handout/Anadolu Agency via Getty Images

Secretary of State Antony Blinken will meet with Russian Foreign Minister Sergey Lavrov in Geneva on Friday, following a trip to Kyiv to reinforce U.S. support for Ukraine in the face of a possible Russian invasion, according to a senior U.S. official.

Why it matters: The meeting with Lavrov suggests a diplomatic resolution to the crisis may still be on the table, despite the collapse of security talks between Russia and the West last week.