Photo: Jeff Greenberg/UIG/Getty Images

The first weekend in August is the peak of back-to-school shopping for parents, but Amazon Prime Day stealthily advertised deals that extended the shopping season over a few months.

Why it matters: Parents are expected to spend more than ever on clothing, electronics and school supplies, but Prime Day's deals last month jumpstarted the back-to-school season, allowing buyers to plan out purchases over a longer period of time instead of just one or two impulse-driven weekends.

By the numbers: Shopping for school supplies has become a key season for retailers as schools and universities provide vast lists of recommended or required items for students — sometimes specifying the recommended type of laptop or brand of disinfectant wipes. And this is the first year that stores are increasingly using more diverse forms of social media to reach shoppers, according to a report by Retailmenot.

  • More than 180 retailers kicked off competitive deals against Prime Day, a 53% increase from 2017.
  • 67% will use Facebook Live for back-to-school deals.
  • 56% will use Snapchat.
  • 55% and 42% will market their products with beauty and celebrity influencers, respectively.
  • 44% are increasing their offline ads, per eMarketer.
  • The average family with children in elementary school through high school will spend $684.79, steady with last year’s $687.72, the National Retail Federation predicts.

Don't forget: Price is still the main deciding factor for back-to-school season as stores try to get shoppers through their doors.

1 safety thing: Bulletproof backpacks are now showing up online and in big stores like Walmart and Home Depot. The item has always been available on niche websites, but creators are seeing sales up by 300%, Ben Hansen, the owner of Active Violence Solutions told GV Wire. Most of the backpacks range from $120-$500.

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Tropical Storm Beta slowly approaching the Texas coast on Monday. Photo: National Weather Service/Twitter

Tropical Storm Beta was dumping heavy rains over Texas as it churned its way inland overnight, bringing the risk of "life-threatening storm surge" and flooding to parts of the state and Louisiana, the National Hurricane Center said.

What's happening: The slow-moving storm was causing coastal flooding along areas including the bays near Houston and Galveston in Texas Monday, per the National Weather Service. Texas Gov. Greg Abbott (R) made a disaster declaration and Louisiana Gov. John Bel Edwards (D) declared a state of emergency Monday.

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Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 3 a.m. ET: 31,328,238 — Total deaths: 964,839— Total recoveries: 21,503,496Map.
  2. U.S.: Total confirmed cases as of 3 a.m. ET: 6,857,967 — Total deaths: 199,884 — Total recoveries: 2,615,949 — Total tests: 95,841,281Map.
  3. Health: CDC says it mistakenly published guidance about COVID-19 spreading through air.
  4. Media: Conservative blogger who spread COVID-19 misinformation worked for Fauci's agency.
  5. Politics: House Democrats file legislation to fund government through Dec. 11.
  6. World: U.K. upgrades COVID alert level as Europe sees worrying rise in infections — "The Wake-Up Call" warns the West about the consequences of mishandling a pandemic.

Louisville police declare state of emergency as Breonna Taylor decision looms

A demonstrator holds up a sign of Breonna Taylor during a protest in Louisville, Kentucky. Photo: Brandon Bell/Getty Images

The Louisville police chief declared in a memo obtained by news outlets a "state of emergency" for the department on Monday to prepare for Kentucky Attorney General Daniel Cameron's expected announcement on the Breonna Taylor case.

Of note: Louisville has witnessed more than 115 days of protests over the police killing of Taylor, an unarmed Black woman, with calls for all the officers involved to be charged.

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