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Amazon's Prime Day sales may have exceeded $4 billion

The side of a semi truck that says "prime"
Photo: Smith Collection/Gado/Getty Images

Shoppers spent an estimated $4.2 billion during this week's Amazon Prime Day sale, Bloomberg reports.

Why it matters: Amazon keeps breaking Prime Day records from previous years. While the tech giant has not released any revenue details from the 36-hour sale, Wedbush Securities analyst Michael Pachter calculated the figure based on the information from its press release.

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By the numbers

By the numbers:

  • The estimate indicates that small and mid-sized independent businesses that partner with Amazon sold more than $1 billion worth of goods in the first 24 hours.
  • Overall, the sale resulted in more than 100 million shipped products.
  • If accurate, the $4.2 billion sales estimate would significantly top the "rather [conservative]" preview prediction of $3.4 billion from Coresight Research.
  • Prime Day spread the love. Sales at large retailers — with $1 billion or more in annual revenue — increased 54% compared to an average Tuesday, per an Adobe Analytics analysis via Retail Dive.

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