Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Axios on your phone

Get breaking news and scoops on the go with the Axios app.

Download for free.

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Photo: Maciej Luczniewski/NurPhoto via Getty Images

Twitch, the Amazon-owned video-streaming service used primarily for esports, is beginning to give Google-owned YouTube a run for its money.

Why it matters: Twitch will help drive Amazon's rising advertising business, but it also leaves the platform vulnerable to some of the safety, business and philosophical headaches that some of its rivals have faced for years.

  • Brand Safety: Twitch will inevitably face the same headaches as other live internet streamers, which is that it's harder to moderate content in real time, without more sophisticated AI being readily available, leading them to the incidents like the one Saturday, where a live shooting can be heard on camera.
  • Creative relationships: Creatives fear, per Digiday, that a focus on ads on a could eventually dissolve some of its creator relationships, because it will make it less community-driven and engaging compared to YouTube.
  • Piracy: One of the most highly-anticipated boxing matchups between two YouTube stars Saturday was supposed to be a home-run event for YouTube. However, the match, which was officially aired on YouTube through a $10 pay-per-view livestream, earned more views through pirated streams on Twitch.

By all measures, Twitch's growth has been explosive.

  • It now has 2.2 million monthly unique broadcasters competing for the attention of the site's 15 million daily users, according to its website.
  • Twitch has experienced recent growth in viewers, in part because it has invested in going after highly sought after gaming events and influencers that have also turned into big money for streamers. It also leverages a Twitch Prime service that gives each person who connects an Amazon Prime account a single subscription to use on any Twitch channel, per VentureBeat.

The bigger picture: Twitch is by far the most popular streaming platform for gamers, but if it wants to become a larger live streaming business, it needs to get buy-in from creators, including those outside of the gaming community, which has primarily launched via YouTube.

  • Bloomberg's Lucas Shaw reported earlier this month that Amazon has recently been pursuing exclusive live streaming deals with dozens of popular media companies and personalities, many with large followings on YouTube.
  • It's offering "minimum guarantees of as much as a few million dollars a year, as well as a share of future advertising sales and subscription revenue, according to several people who’ve been contacted by Twitch," per Shaw.

Be smart: Amazon acquired Twitch in 2014 for $970 million. That's roughly the same price that Google paid for YouTube in 2006 and Facebook paid for Instagram in 2012.

Go deeper

Updated 10 mins ago - Sports

IOC "looking into" American Raven Saunders' Olympic podium gesture

Team USA's Raven Saunders gestures on the podium with her silver medal after competing in the women's shot put event during the Tokyo 2020 Olympic Games at the Olympic Stadium in Tokyo on Sunday. Photo: Ina Fassbender/AFP via Getty Images

The International Olympic Committee is "looking into" U.S. shot-putter Raven Saunders' gesture on the Tokyo Games podium after she won a silver medal, IOC spokesperson Mark Adams told reporters Monday.

Why it matters: Saunders told AP she placed her hands above her head in an "X" formation while on the podium to stand up for "oppressed" people. The IOC has banned protests during the Tokyo Games.

Updated 2 hours ago - Sports

Olympic sprint champ Jacobs: Reconnecting with U.S. dad "gave me desire" to win

Italy's Lamont Marcell Jacobs celebrates as he crosses the finish line to win the men's 100m final during the Tokyo 2020 Olympic Games at the Olympic Stadium in Tokyo on Sunday. Photo: Ben Stansall/AFP via Getty Images

Italy's surprise 100-meters Olympic gold medalist Lamont Marcell Jacobs opened up Sunday about how reconnecting with his American father over the past year has helped spur him on.

What he's saying: The Texas-born sprinter told reporters after setting a European record of 9.80 seconds to win gold in Sunday's event that getting back in touch with his father "gave me the desire, the speed, that something more that helped me being here and win the Olympics."

Updated 2 hours ago - Sports

Olympics dashboard

Italy's Lamont Marcell Jacobs of Team Italy crosses the finish line ahead of American Fred Kerley in the men's 100m final on day nine of the Olympic Games at Olympic Stadium in Tokyo, Japan, on Sunday. Photo: Cameron Spencer/Getty Images

🚨: Simone Biles won't compete in Olympic floor finals, individual vault or uneven bars

🏃🏾: Italy's Lamont Marcell Jacobs: Reconnecting with U.S. father "gave me the desire to win" Olympic 100m sprint race.

🥇High jumpers persuade Olympic officials to let them share gold

🏌️‍♂️: Golfer Xander Schauffele wins gold for U.S. by one shot

📷: In photos: Tokyo Olympics day 9 highlights

🏳️‍⚧️: Axios at the Olympics: Games grapple with trans athletesTrans athletes see the Tokyo Games as a watershed moment

Go deeper: Full Axios coverage

You’ve caught up. Now what?

Sign up for Mike Allen’s daily Axios AM and PM newsletters to get smarter, faster on the news that matters.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!