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Amazon's million-square-foot Aurora, Colorado fulfillment center. Photo: AAron Ontiveroz/Denver Post/Getty

When President Trump threatened to go after Amazon, Jeff Bezos didn't say a word publicly. When Sen. Elizabeth Warren accused the company of antitrust violations, it stayed mum. But not long after Sen. Bernie Sanders called out Amazon for paying its workers too little, the e-commerce giant raised its salaries.

What's going on: Amazon — unlike some other companies with similar size and influence — has been largely immune to public pressure. But, in a super-tight labor market, with dozens of retailers vying for the same pool of warehouse workers, Amazon can't afford bad press that might push workers away.

Driving the news: Amazon today announced a $15 minimum wage for 350,000 employees, both full-time and seasonal. It said workers already getting $15 will also see a small increase. Currently, Amazon says it pays workers based on where they work, with minimums ranging from $10 to $14 per hour, reports the WSJ.

The big picture: There is an all-out bidding war for warehouse and other low-wage workers. Amazon's wage hike follows a commitment by Target to increase its minimum wage to $15 by 2020. Walmart has raised its minimum to $11 an hour, and Costco went to $14 an hour in June.

  • Warehouses and distribution centers will add 452,000 workers by next year, predicts CBRE, an investment and market research firm.
"They are competing for the same workers to do almost the same thing in fulfillment centers within hundreds of yards of each other. ... That gives the worker some leverage."
— Mark Muro, Brookings Institution

The backdrop: Sanders recently introduced the "Stop BEZOS Act," which would make big companies with huge numbers of workers at low wages — like Amazon and Walmart — pay the government for the federal assistance their employees receive.

  • But today, Sanders was among those praising Bezos. "I want to give credit where credit is due," he said.

Sign of the times: Amazon Books in Manhattan's Herald Square is split into two parts: the bookstore and a coffee shop operated by Amazon, but staffed by workers who are paid by a contractor. I asked workers on both sides about the wage hike.

  • Amazon employees declined to comment. But one of the baristas said, "We already get paid more."

Go deeper

Exclusive: Lawmakers urge probe into DOJ's alleged racial profiling of Asians

U.S. Attorney General Merrick Garland. Photo: Win McNamee/Getty Images/Bloomberg via Getty Images

Nearly 100 members of Congress members urged Attorney General Merrick Garland to investigate the Justice Department's alleged racial profiling of Asians, according to a letter shared with Axios.

Why it matters: The case of Anming Hu, a scientist who was baselessly targeted in an espionage probe, has renewed scrutiny of the DOJ after an FBI agent admitted to falsely implicating the Chinese Canadian.

Physical stores go hybrid with micro-fulfillment centers

Illustration: Sarah Grillo/Axios

Retail stores of all sizes are turning part of their real estate footprint into logistics and fulfillment centers as they try to blend in-store shopping with e-commerce offerings.

Why it matters: In addition to staying competitive in a buy-everything-online environment, the trend is pushing brands to locate stores closer to dense population centers to try to reach consumers where they are and better cover the last-mile delivery zone to doorsteps.

Updated 1 hour ago - Sports

The Olympic events to watch today

Katie Ledecky. Photo: Al Bello/Getty Images

5 events to watch today...
  • Baseball: USA plays Israel in the opening round at 6 a.m. ET on nbcolympics.com (Watch the replay at 10:30 a.m. ET on NBC Sports).
  • Women’s soccer: USA takes on the Netherlands in the quarterfinals at 7 a.m. ET on NBC Sports (watch the replay at 6 p.m. ET on NBC Sports).
  • 🏊 🚴 🏃‍♀️ Team triathlon: The mixed team relay Triathlon makes its Olympic debut at 6:30 p.m. ET on USA Network.
  • 🏊‍♀️ Swimming finals: Watch Katie Ledecky swim the women’s 800m freestyle final and Caeleb Dressel go for his third gold at this year’s Games in the men’s 50m freestyle. Plus live action from the mixed 4x100m medley relay. Coverage starts at 9:30 p.m. ET on NBC.
  • 🏃‍♀️ Track and field: Athletes compete in prelims and round 1 of several events, including the women’s 400m hurdles and men’s 100m.