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Illustration: Annelise Capossela/Axios

Amazon is investing heavily in a new live audio feature that's similar to other live audio offerings like Clubhouse, Twitter Spaces and Spotify's new live audio platform, sources tell Axios.

Why it matters: As with Amazon's efforts in podcasting and music subscriptions, the company sees live audio as a way to bolster the types of content it can offer through its voice assistant, Alexa, and its smart speaker products.

Details: The effort, which is being led by Amazon's Music division, includes paying podcast networks, musicians and celebrities to use the feature for live conversations, shows and events.

  • The idea is that users could access live concerts or performances through their Amazon Music accounts. The company is in touch with major record labels about live audio events with artists.
  • The feature is being built to focus on live music, but the tech giant is also eyeing talk radio programs and podcasts as an extension to that effort, according to a source familiar with the plans.
  • Axios has previously reported that Amazon is looking to invest in localized podcast content, like news and sports. The company bought podcast subscription company Wondery for a reported value of $300 million last year.
  • Amazon also plans to integrate live audio into its live video service Twitch, according to two sources.

The big picture: Live audio services exploded during the pandemic, and have since seen big investments from Silicon Valley.

  • Clubhouse said Sunday that users create over 700,000 live audio rooms each day, up from 300,000 in May.
  • Spotify earlier this year acquired Betty Labs, an app developer, and a live audio app developed by Betty Labs called Locker Room. It has since launched Greenroom, a live social audio app focused on talk, music and sports, and has launched a livestream feature for concerts.
  • Twitter this week rolled out ticketed live audio events for its Spaces feature.
  • Facebook earlier this year launched a slew of audio products, including a live audio app that could rival Clubhouse called Live Audio Rooms.
  • Discord this year launched Stage Channel, a feature for audio-only chat rooms.

Yes, but: Sources familiar with the company's thinking say that Amazon isn't looking to build an audio social network like Clubhouse or Twitter Spaces, but rather a digital radio-like tool for live-streaming performances and conversations.

  • While that will likely include podcasts and talk radio programs, the company is focused mostly on music and events for now.

Our thought bubble: The opportunity for disruption in live radio is paramount, but tech companies have a long way to go if they want to recreate radio for mobile.

  • Terrestrial radio reaches more people on a weekly basis than any other type of medium in the U.S. — largely thanks to cars (per Nielsen). But, as Axios has previously noted, the radio business model has collapsed in the streaming era.
  • Radio revenues dropped nearly 25% last year during the pandemic.

Amazon did not respond to a request for comment.

Go deeper

Complaint to FTC: Amazon search results full of potentially deceiving ads

Photo: Nigel Kirby/Loop Images/Universal Images Group via Getty Images

Amazon does not sufficiently distinguish between its search results and paid ads, potentially "deceiving millions of consumers," according to a complaint filed to the Federal Trade Commission.

Why it matters: Joan Moriarty, research director for the Strategic Organizing Center, a coalition of labor unions that filed the complaint, told the Washington Post the group is "very hopeful" that the FTC will investigate the complaint because Lina Khan (D), a known Amazon critic, is now chair.

New York AG alleges "significant evidence" of Trump Organization fraud

Combination images of former President Trump and New York State Attorney General Letitia James. Photo: Al Drago/Bloomberg via Getty Images; Scott Heins/Getty Images

New York's attorney general filed a motion Tuesday seeking to compel former President Trump and his two elder children to appear for sworn testimony in her office's civil investigation into the Trump Organization's financial dealings.

Why it matters: Attorney General Letitia James revealed new details in the court filing and a statement on her office's investigation into the Trump Organization's business practices, including a preliminary finding alleging the company used "fraudulent and misleading asset valuations to obtain economic benefits."

3 hours ago - Technology

Ex-N.Y. Post digital chief files lawsuit alleging sexual harassment

Richard B. Levine) (Photo by Richard Levine/Corbis via Getty Images

Former New York Post editor Michelle Gotthelf is suing her former employer, its parent company News Corp. and two editors, alleging she was reprimanded after complaining to senior executives that she was sexually harassed by retired N.Y. Post editor-in-chief Col Allan. The N.Y. Post issued a statement denying any wrongdoing.

Why it matters: "I felt that I owed it to myself and I owed it to the news organization and the people who answered to me," Gotthelf, who was a long time editor at the N.Y. Post, told Axios in an interview.