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Photo: Ant Palmer/Getty Images

Amazon is an iceberg: People only see what's above the surface. Meanwhile, underneath, the company just keeps expanding.

Why you'll hear about this again: This has proven true time and time again. When people thought of Amazon as a bookstore, it was already on its way to being an e-commerce giant. When all people saw was an e-commerce giant, Amazon was well on its way to being a marketplace and web services provider.

Amazon Prime — with its expansion into video and music services and its moves into brick and mortar — has been similarly underestimated, though people have at least learned to fear what the company might be up to next.

Here are a couple of new data points suggesting how huge the Amazon iceberg has grown — and where it's headed:

  • After years of being vague about numbers, Amazon confirmed Tuesday that there are 100 million Amazon Prime subscribers. That means they have managed to convince a huge swath of the U.S. population to sign up. (Amazon didn't break out how many of the Prime subscribers were in the U.S. vs. international.)
  • Amazon struck a deal with Best Buy that will see the electronics chain carry televisions with Amazon's Fire TV built in. Now, fast forward a few years and which seems more likely — that this headline will come back to haunt Amazon when Best Buy takes over the online electronics business or that Amazon will get the last laugh?
  • Amazon is announcing today "blueprints" for Alexa, a way for home users to easily create their own quizzes and games for Echo and other devices. Again, some looked at the Echo and saw a smart speaker, where Amazon has quietly built an entirely new operating system.

Go deeper: Axios business editor Dan Primack and I went back and forth about Amazon's size and strength in a video earlier this year.

Go deeper

28 mins ago - Health

Aduhelm is bombing

The average list price of Aduhelm is roughly $4,300 per monthly infusion. Photo: Biogen

Biogen sold $300,000 worth of Aduhelm in the third quarter, well below Wall Street's expectations, which prompted analysts at Raymond James to call the Alzheimer's drug "potentially the worst drug launch of all time" amid Biogen's "persistent hyperbole about the drug's purported benefits."

The big picture: Aduhelm's controversial approval and high price tag have shaped the market reaction. Health insurers are hesitant to cover Aduhelm until Medicare makes a decision next year, and doctors aren't embracing the drug either.

28 mins ago - Health

COVID cases and deaths keep falling

Expand chart
Data: N.Y. Times; Cartogram: Kavya Beheraj/Axios

America’s coronavirus outbreak is rapidly improving as the Delta wave recedes, and vaccines for kids — which could become available within weeks — will help the situation improve even further.

By the numbers: Nationwide, the U.S. is now averaging about 79,000 new cases per day — a 22% drop over the past two weeks.

4 hours ago - Health

India crosses 1 billion COVID vaccinations milestone

A health worker inoculates a COVID-19 vaccine dose to a man wearing a face mask of Prime Minister Narendra Modi in Beawar, India, in September. Photo: Sumit Saraswat/Pacific Press/LightRocket via Getty Images

India's Prime Minister Narendra Modi announced Thursday that the country's health workers have now administered more than 1 billion COVID-19 vaccines doses.

Of note: While this is a significant milestone for the country of 1.4 billion, which has been devastated by the coronavirus, only about 30% of the eligible population has been fully vaccinated against the virus, per AP. Roughly 75% has received at least one dose.