Amazon Go is a "fist" aimed at the convenience store industry

Opening day in Seattle. Photo: Stephen Brashear / Getty

Like Amazon's launch into supermarkets last year with its buyout of Whole Foods, its latest commercial salvo, Amazon Go, is potentially big: the U.S. convenience store industry racked up $550 billion in sales in 2016 from 154,535 stores, according to the Association for Convenience & Fuel Retailing.

Why it matters: Scott Galloway, author of The Four, an examination of Big Tech, says it's another example of Amazon's power. The message to convenience store chains — "A fist of stone from Seattle is coming for them," Galloway tells Axios.