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Amazon's new dashboard lets parents remotely see what their kids are up to. Screenshot: Amazon.com

Amazon, which already has some of the most parent-friendly options for its Fire tablets, added some more improvements on Thursday.

Why it matters: The moves come as Apple and Google are expected to invest more in this area.

Specifically, Amazon is improving its Web-based parent dashboard that provides insights on what your children are doing on their devices. With the update, parents will now be able to remotely change the parental controls on a kids' device.

The company also recently added discussion cards that provide possible conversation points related to the apps, books and videos kids are using.

Survey says: The company points to a recent survey of a thousand parents that found 72% want kids to have their own tablet or smartphones and three quarters don't want to hover. At the same time, parents want to know what their kids are up to and to set limits.

"We do view our role as helping parents really accomplish these goals," Amazon general manager Kurt Beidler told Axios. Beidler said Amazon's products aim to "create spaces where your kids can explore and learn independently."

The backstory: Amazon already lets parents set time limits for different types of content, whitelist specific apps or videos and create kids-only environments on a shared phone or tablet.

Apple, in particular, lacks such features while Google's Android relies on third party tools for such features. Earlier this year Apple added a new families page to its Web site and promised new features were coming, but declined to offer specifics. Axios also reported that additional parental controls would be coming as part of the next version of iOS even as other features get cut.

Clarification: An earlier versions of this story incorrectly said that the parent dashboard as a whole was new. What's new is the ability to remotely control settings.

Go deeper

Dion Rabouin, author of Markets
1 hour ago - Economy & Business

How the tech stock selloff is hurting average Americans

Expand chart
Data: FactSet; Chart: Axios Visuals

Investors holding the ultra-popular Nasdaq 100 and S&P 500 index funds have been hard hit over the last two weeks as tech shares have been roiled by rising U.S. Treasury yields.

Why it matters: Even though the economy is growing and many U.S. stocks are performing well, most investors are seeing their wealth decline because major indexes no longer reflect the overall economy or even a broad swath of public companies — they reflect the performance of a few of the country's biggest companies.

2 hours ago - World

UN rights chief: At least 54 killed, 1,700 detained since Myanmar coup

A Feb. 7 protest in Yangon, Myanmar. Photo: Getty Images/Getty Images

Police and military officers in Myanmar have killed at least 54 people during anti-coup protests, while "arbitrarily" detaining over 1,700 people, United Nations Human Rights Commissioner Michelle Bachelet said Thursday.

Why it matters: Protesters have demonstrating across Myanmar for nearly a month, demanding the restoration of democracy after the country's military leaders overthrew its democratically elected government on Feb. 1.

3 hours ago - Health

The danger of a fourth wave

Expand chart
Data: The COVID Tracking Project, state health departments; Note: Anomalous Arkansas case data from Feb. 28 was not included in the calculated change; Map: Andrew Witherspoon/Axios

The U.S. may be on the verge of another surge in coronavirus cases, despite weeks of good news.

The big picture: Nationwide, progress against the virus has stalled. And some states are ditching their most important public safety measures even as their outbreaks are getting worse.