Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Catch up on the day's biggest business stories
Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter
Stay on top of the latest market trends
Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.
Sports news worthy of your time
Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.
Tech news worthy of your time
Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.
Get the inside stories
Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Want a daily digest of the top Denver news?
Get a daily digest of the most important stories affecting your hometown with Axios Denver
Want a daily digest of the top Des Moines news?
Get a daily digest of the most important stories affecting your hometown with Axios Des Moines
Want a daily digest of the top Twin Cities news?
Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities
Want a daily digest of the top Tampa Bay news?
Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay
Want a daily digest of the top Charlotte news?
Get a daily digest of the most important stories affecting your hometown with Axios Charlotte
Want a daily digest of the top Nashville news?
Get a daily digest of the most important stories affecting your hometown with the Axios Nashville newsletter.
Want a daily digest of the top Columbus news?
Get a daily digest of the most important stories affecting your hometown with the Axios Columbus newsletter.
Want a daily digest of the top Dallas news?
Get a daily digest of the most important stories affecting your hometown with the Axios Dallas newsletter.
Sign up for Axios NW Arkansas
Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters
Last year's Echo lineup on sale in a Washington, D.C. Amazon store. Photo: Matt McClain/The Washington Post via Getty Images
Amazon unveiled a slew of new Alexa-powered devices Wednesday, updating its smart display and smart speaker lines and adding earbuds and other new products to the lineup.
Why it matters: Getting Alexa in more places is a key to the company's broader strategy, and competition from Google and others is increasing.
Among the hardware introduced at a Seattle event (per The Verge):
- Echo Buds, $129 Alexa-powered earbuds with built-in Bose noise reduction. Shipping in time for the holidays.
- A new Echo Dot with a built-in clock.
- A $199 high-end speaker, Echo Studio.
- Echo Glow, a $29 smart lamp/nightlight — tap it and it changes colors.
- A new 8-inch Echo Show for $129.
- A new 3rd generation Echo, the flagship smart speaker, for $99.
- A new Echo Flex "smart plug" for $25.
- A cheaper, $99 version of the Eero mesh WiFi system (Amazon bought Eero earlier this year).
Amazon also showed off new Alexa capabilities, including Amazon Guard, which turns some devices into security cameras, a la Google Nest in Home Hub Max.
On the privacy front, you can now ask Alexa to delete certain data.
The big picture: Amazon's latest Alexa lineup comes as Facebook and Google have both recently refreshed their home device offerings.
Go deeper: Amazon, Google and Facebook battle for smart speaker dominance