Amazon is leaning into Alexa and betting that voice ordering is the next big retail trend — but declining market share against Google Home and Chinese competitors as well as a rare leak of Alexa numbers suggest it's struggling to make headway.
The bottom line: Fewer than 2% of Amazon Alexa users have used Alexa to buy something in 2018, the Information reports, citing company sources. That number is even lower for repeat users, with just 10% of those purchasers buying something else.