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Amazon's Dave Limp addressing an event in 2018. Photo by Stephen Brashear/Getty Images

While many people think of Alexa as just the voice behind Amazon's smart speaker, Amazon sees it as the first step towards something more akin to "Star Trek's" remarkably versatile talking computer.

Why it matters: So-called "ambient computing" is seen as the next big wave of computing, where information is personal and delivered in the best way possible given the combination of devices one has nearby.

"You look at those 'Star Trek' episodes and it's very conversational," Amazon executive Dave Limp told Axios in an interview ahead of the company's Alexa Live conference, which took place on Wednesday.

  • Limp, a longtime Amazon executive, is in charge of Alexa as well as the company's devices, including the Echo family as well as Ring and other products.

Today's voice assistant, be it Alexa or rival ones from Google and Apple, remains far too transactional, Limp said.

  • A truly smart assistant also needs to be able to predict what you might want, rather than just respond to commands.
  • "When we started, Alexa was 100 percent reactive," Limp said.

Early on, Amazon also required people to install the "skill" they might want Alexa to know as well as to summon that skill by name.

  • That, according to Limp, put way to much onus on a person to know what Alexa was capable of — which is particularly difficult in a voice-only environment without menus to show the possibilities.

The big picture: That's already begun to change. In recent years, Amazon, along with Google and Apple, has become more adept at using cues — such as your location, history and the time of day — to predict what you might want.

What's new: Amazon took some incremental steps Wednesday at its online Alexa Live conference, adding new types of widgets as well as taking advantage of devices like Echo Show that have screens to help customers know more of what Alexa can do.

Longer term, the company's goal is for customers to ask for what they want and Alexa to figure out whose skill is needed — whether it is one from Amazon or from one of the thousands of developers who build on top of Alexa.

  • "For customers it just means we find the expert in the room and automatically route that question," Limp said.

Go deeper

Exclusive: Google warns customers about antitrust bills

Illustration: Brendan Lynch/Axios

Google on Thursday warned some customers that antitrust bills targeting the tech giant could jeopardize the services small businesses rely on.

Why it matters: By turning to its customers, Google could drum up opposition from small businesses that may give lawmakers pause in advancing legislation.

Updated 7 hours ago - World

UK government: Kremlin has plan "to install pro-Russian leadership" in Ukraine

British Foreign Secretary Elizabeth Truss. Photo: Gints Ivuskans / AFP via Getty Images

The United Kingdom's Foreign Secretary on Saturday night said the government has "information that indicates the Russian Government is looking to install a pro-Russian leader in Kyiv as it considers whether to invade and occupy Ukraine."

Driving the news: U.S. National Security Council spokeswoman Emily Horne called the intelligence "deeply concerning" in a statement to Axios. The Biden administration has said Russia is actively manufacturing a pretext for invasion and warned that Putin could use joint military exercises in Belarus as cover to invade from the north.

Updated 8 hours ago - Science

This powerful new accelerator looks for keys to the center of atoms

Illustration: Eniola Odetunde/Axios

Nuclear physicists trying to piece together how atoms are built are about to get a powerful new tool.

Why it matters: When the Facility for Rare Isotope Beams begins experiments later this spring, physicists from around the world will use the particle accelerator to better understand the inner workings of atoms that make up all the matter that can be seen in the universe.