Illustration: Rebecca Zisser/Axios

Amazon spent nearly $7 billion on U.S. advertising in 2019, making it the top ad spender in the country, according to a new analysis from Kantar featured in AdAge.

Why it matters: It wasn't that long ago in 2009 that Jeff Bezos triumphantly declared that "Advertising is the price you pay for having an unremarkable product or service."

  • Now that the e-commerce giant is in the business of selling hundreds of its own products, from voice assistants to TV hardware, it has a different perspective.
  • Bezos recently conceded last year that he "changed his mind."

By the numbers: Total U.S. ad spending in 2019 (in millions):

  1. Amazon: $6,879
  2. Comcast Corp.: $6,142
  3. AT&T: $5,484
  4. Procter & Gamble: $4,281
  5. Walt Disney Co.: $3,154
  6. Alphabet (Google): $3,130
  7. Verizon: $3,071
  8. Charter Communications: $3,044
  9. American Express: $2,990
  10. General Motors Co.: $2,952

Go deeper

Ben Geman, author of Generate
Sep 18, 2020 - Economy & Business

Why Amazon committed $2 billion to fund clean energy technology

Illustration: Sarah Grillo/Axios

Matt Peterson, a senior Amazon exec, joined the "Axios Re:Cap" podcast to explain the thinking behind the tech and commerce giant's climate venture capital fund, which rolled out its first investments on Thursday.

Why it matters: The fund, $2 billion to start, is beginning to invest on the heels of Amazon's late 2019 pledge to be net-zero emissions by 2040.

The cliffhanger could be ... Georgia

Illustration: Sarah Grillo/Axios

It hasn't backed a Democrat for president since 1992, but Georgia's changing demographics may prove pivotal this year — not only to Trump v. Biden, but also to whether Democrats take control of the Senate.

Why it matters: If the fate of the Senate did hinge on Georgia, it might be January before we know the outcome. Meanwhile, voters' understanding of this power in the final days of the election could juice turnout enough to impact presidential results.

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6 hours ago - Energy & Environment

Climate change goes mainstream in presidential debate

Photo illustration: Aïda Amer/Axios. Photo: Olivier Douliery-Pool/Getty

The most notable part of Thursday’s presidential debate on climate change was the fact it was included as a topic and assumed as a fact.

The big picture: This is the first time in U.S. presidential history that climate change was a featured issue at a debate. It signals how the problem has become part of the fabric of our society. More extreme weather, like the wildfires ravaging Colorado, is pushing the topic to the front-burner.