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Illustration: Rebecca Zisser/Axios

Amazon spent nearly $7 billion on U.S. advertising in 2019, making it the top ad spender in the country, according to a new analysis from Kantar featured in AdAge.

Why it matters: It wasn't that long ago in 2009 that Jeff Bezos triumphantly declared that "Advertising is the price you pay for having an unremarkable product or service."

  • Now that the e-commerce giant is in the business of selling hundreds of its own products, from voice assistants to TV hardware, it has a different perspective.
  • Bezos recently conceded last year that he "changed his mind."

By the numbers: Total U.S. ad spending in 2019 (in millions):

  1. Amazon: $6,879
  2. Comcast Corp.: $6,142
  3. AT&T: $5,484
  4. Procter & Gamble: $4,281
  5. Walt Disney Co.: $3,154
  6. Alphabet (Google): $3,130
  7. Verizon: $3,071
  8. Charter Communications: $3,044
  9. American Express: $2,990
  10. General Motors Co.: $2,952

Go deeper

Ben Geman, author of Generate
Sep 18, 2020 - Economy & Business

Why Amazon committed $2 billion to fund clean energy technology

Illustration: Sarah Grillo/Axios

Matt Peterson, a senior Amazon exec, joined the "Axios Re:Cap" podcast to explain the thinking behind the tech and commerce giant's climate venture capital fund, which rolled out its first investments on Thursday.

Why it matters: The fund, $2 billion to start, is beginning to invest on the heels of Amazon's late 2019 pledge to be net-zero emissions by 2040.

Former Blizzard CEO says he "failed” women at the studio

Image: Neville Elder / Getty Images

Mike Morhaime, who co-founded and worked at video game studio Blizzard for 28 years, has apologized publicly for toxic work conditions at his former studio, which is now the subject of a discrimination and harassment lawsuit by the state of California.

Why it matters: Morhaime is no longer at Blizzard, but was its leader for most of its existence and therefore was in charge when much of what is alleged in California’s suit would have occurred.

Updated 2 hours ago - Sports

Olympics dashboard

🚨: Heat wave brings scorching temperatures to Tokyo Olympics

📺: The Olympic events to watch today

🤸🏾‍: Athlete spotlight — When to watch Simone Biles, the G.O.A.T

🇺🇸: Jill Biden cheers on Team USA at Tokyo Olympics

🥇: The post-Phelps Games

👻: Behind the scenes at the COVID Olympics

💉 Exclusive poll: America's divided over the COVID Olympics

Go deeper: Full Axios coverage