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Ina Fried Nov 8
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Aetna working with Apple on health and fitness apps

Photo: Paul Sakuma Photography

Aetna plans to give away Apple Watches to more than 500,000 of its members next year and is working with the tech giant to develop a variety of health and fitness apps.

Why it matters: While smartphones are considered a must-have device for most Americans, smartwatches are still seen as luxuries. If Aetna can prove the devices save money on health costs it could dramatically expand demand for such devices and open up the possibility of someone other than consumers footing the bill.