Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Illustration: Sarah Grillo/Axios

Dozens of the world's biggest advertising and content companies, including major tech firms, brands, ad agencies and industry groups, announced Tuesday their commitment to a newly-created alliance to take significant steps to improve digital safety.

Why it matters: It's the biggest and most comprehensive industry effort to date to tackle the ongoing brand safety crisis online. Competing groups are putting their differences aside to solve the problem quickly in the face of global regulatory threats.

"Because we don't know what the regulation is going to look like, we want to get out front and figure out how to solve the problem."
— John Montgomery, EVP of Brand Safety at GroupM

Details: The immediate focus of the Global Alliance for Responsible Media is to create a working group that will prioritize a set of concrete steps to begin creating a set of actions, processes and protocols for protecting people and brands from nefarious content online.

  • The launch members of the Alliance will meet for the first time Wednesday at the Cannes Lions International Festival of Creativity in France. The meeting will be hosted by the World Federation of Advertisers (WFA) Board.
  • The group so far includes major advertisers like Adidas, Mastercard, Nestlé, Procter & Gamble, Shell, and Unilever, as well as publishers like NBCUniversal and Verizon.
  • It also includes Facebook, Google, YouTube and Twitter, and other tech platforms are close to signing on. GroupM, the ad buying arm of ad holding giant WPP is taking a lead role on the agency side, but says other ad holding groups will be committed to the effort. All of the major ad trade groups are in.

The big picture: The coordinated industry effort comes as lawmakers around the world debate potential regulations for the digital advertising and content industries.

Be smart: While talks of growing regulation make new laws and rules feel inevitable, the advertising and digital content industries have been particularly good at coming together to self-regulate when their industries face existential crises.

  • In 2009, several advertising several trade organizations created the Digital Advertising Alliance to develop self-regulatory principles for online behavioral advertising per the recommendation of the Federal Trade Commission, which had been looking into data privacy rules online.
  • In 2016, platforms raced to build sophisticated political advertising transparency tools, eventually beating lawmakers to regulating the problem before the Honest Ads Act won enough support in Congress.
  • Today, the alliance is being launched as the industry is faces threats of national privacy legislation that would threaten the data collection necessary to execute many digital ad transactions.

Between the lines: One of the goals of the Alliance would be to create cross-industry brand safety standards that Big Tech companies would use when evaluating content online.

  • This would unify tech companies in the decision-making process over what types of content remains on their platforms.

Our thought bubble: We've seen several times in recent weeks that different standards across platforms about what type of content is considered safe on the internet causes confusion and frustration among lawmakers, brands and consumers.

  • The standardization of content rules across the major platforms would be a major step forward for the industry, and could help resolve growing skepticism around platform bias.

Go deeper: Big Tech's shifting lobbying army

Go deeper

34 mins ago - Health

J&J CEO "absolutely" confident in vaccine distribution goals

Johnson & Johnson CEO Alex Gorsky said Monday that he is "absolutely" confident that the company will be able to meet its distribution goals, which include 100 million doses by June and up to a billion by the end of 2021.

Driving the news: J&J is already in the process of shipping 3.9 million doses this week, just days after the FDA issued an emergency use authorization for the one-shot vaccine. Gorsky said he expects vaccines to be administered to Americans "literally within the next 24 to 48 hours."

Dion Rabouin, author of Markets
1 hour ago - Economy & Business

Clash of the central bankers

Photo Illustration: Eniola Odetunde/Axios. Photos: Bloomberg, Samuel Corum (Stringer)/Getty Images

While Fed chair Jerome Powell is brushing off the seismic rise in government bond yields and a corresponding decline in stock prices, a group of central bankers in the Pacific are starting to take action.

Driving the news: Bank of Japan governor Haruhiko Kuroda told parliament on Friday the BOJ would not allow yields on government debt to continue rising further above the BOJ's 0% target.

Biden expresses support for Amazon workers' union vote in Alabama

Photo: Joe Raedle/Getty Images

President Biden expressed support for a union vote by Amazon warehouse workers in Alabama in a two-minute video posted on Twitter Sunday, though he did not name the tech giant specifically.

Why it matters: A vote by workers at the Bessemer, Ala., warehouse to join the Retail, Wholesale and Department Store Union would make the facility the first Amazon warehouse to unionize in the U.S., per NPR. The election will run through March 29.