Oct 2, 2018

Ad companies are simplifying their branding

The CMO of Oath, Allie Kline, and the CEO of Verizon, Lowell McAdam. Photo: Rachel Murray/Getty Images for MAKERS

Nearly all of the biggest U.S. advertising companies are trying to rebrand their convoluted ad tech services under simpler names.

Why it matters: It's a marketing move by marketers. Industry consolidation and rapid change in the digital advertising world has led to such confusing ad tech stacks — or suite of services — within mega companies that marketers struggle to keep up. A simplified ad brand helps bring a better-packaged product to market.

What's happening:

The big picture: Unified ad offerings will become more important as these groups expand their ad tech capabilities even wider into digital TV ads.

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A closer look at how colleges can reopen

The campus of Brown University. Photo: Lane Turner/The Boston Globe via Getty Images

Masks in class, sports on hold, dorm life without roommates and summer 2021 classes for some: Brown University President Christina Paxson tells "Axios on HBO" it's all in play as colleges consider whether and how to safely reopen campuses in the fall.

Why it matters: An extended shutdown of U.S. colleges and universities would leave nearly 20 million students and 3 million employees with an uncertain future, but premature reopenings without proper coronavirus safeguards could jeopardize lives and force more closings.

How Disney World could host the NBA

Illustration: Sarah Grillo/Axios

After weeks of speculation, the NBA announced Saturday that it is in early discussions to resume its season in late July at Disney's ESPN Wide World of Sports Complex in Orlando.

What they're saying: The NBA's most well-sourced reporter, Adrian Wojnarowski, says "everything is pointing toward" this happening, and that teams could start recalling players as soon as next week for a two-week quarantine period and formal training camp before heading to Florida.

U.S.-China trade tensions are escalating again

Illustration: Sarah Grillo/Axios

As the coronavirus pandemic appears to be subsiding in China, it's becoming clear that its targets for the phase one trade deal with the U.S. are unrealistic and there is so far no sign of a plan for renegotiation.

What's happening: White House National Economic Council director Larry Kudlow said Thursday the trade deal was "intact, and China has every intent of implementing it."