Advertisers show up for YouTube despite brand safety concerns

Deanie Elsner, President of U.S. Snacks for Kellogg's, speaks onstage during the YouTube Brandcast 2018 presentation on May 3. Photo: Taylor Hill/FilmMagic

Advertisers from Fortune 500 companies, like Kellogg’s and Wendy’s, appeared as part of YouTube’s annual “Broadcast” advertising presentation Thursday, touting the effectiveness of YouTube as an advertising and brand partner.

Why it matters: Despite dozens of headlines over the past year about content problems on YouTube’s platform — from pedophilia and terrorism videos — and numerous threats from advertising giants to pull money from the site, YouTube is still able to lure the industry’s biggest spenders and most prominent voices in marketing.