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There were more advocacy and corporate social responsibility ads aired during the first two games of the World Series between the Washington Nationals and the Houston Astros than any other type of ad, according to data from Advertising Analytics, a strategy firm that specializes in political and issues advertising.

Expand chart
Data: Advertising Analytics. Graphic: Naema Ahmed/Axios 

Why it matters: Advertisers are flocking to the baseball championship as an opportunity to reach Washington opinion leaders.

Be smart: This is a departure from typical sports championships, in which consumer package goods and retail ads typically dominate commercial time.

Yes, but: This is a once-in-a-lifetime opportunity for brands to reach Washington decision makers in a casual environment.

  • While many marquee advertisers sponsor events around Washington DC, there are few games that will have as high of an impact and as engaged of an audience as a World Series that includes a Washington team.

Details: The World Series so far has attracted mostly defense, enterprise technology and healthcare ads.

  • Airbus and CACI, which specialize in aerospace and defense, respectively, both ran ads during the first game of the series promoting career development and bolstering their brands generally.
  • 3M, a mining and manufacturing company, ran dozens of ads between both games.
  • Amazon, Microsoft, HP, Dell and IBM all took the opportunity to message about things like conservation and bettering the economy.
  • Health care ads also ran locally in the DC metropolitan area, primarily around drug prices.

Be smart: This isn’t totally new to the district. Leidos, a Northern Virginia-based defense company, has been a longtime sponsor of D.C. United, Washington D.C.’s professional soccer team.

The bottom line: Issue and advocacy ads have been growing as a category for many publishers and advertising companies, including sports leagues, as the hyper-political environment in Washington becomes more contentious, forcing companies to take a stand on more issues than they have in the past.

Go deeper: CEOs under more pressure to save society

Go deeper

Updated 56 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: Ipsos poll: COVID trick-or-treat.
  2. World: Greece tightens coronavirus restrictions as Europe cases spike.
  3. Economy: Conference Board predicts economy won’t fully recover until late 2021.
  4. Education: Surge threatens to shut classrooms down again.
  5. Technology: Fully at-home rapid COVID test to move forward.
  6. Travel: CDC replaces COVID-19 cruise ban with less restrictive "conditional sailing order."

Trump's legacy is shaped by his narrow interests

Illustration: Annelise Capossela/Axios

President Trump's policy legacy is as much defined by what he's ignored as by what he's involved himself in.

The big picture: Over the past four years, Trump has interested himself in only a slim slice of the government he leads. Outside of trade, immigration, a personal war against the "Deep State" and the hot foreign policy issue of the moment, Trump has left many of his Cabinet secretaries to work without interruption, let alone direction.

Bryan Walsh, author of Future
4 hours ago - Technology

AI and automation are creating a hybrid workforce

Illustration: Annelise Capossela/Axios

AI and automation are receiving a boost during the coronavirus pandemic that in the short term is creating a new hybrid workforce rather than destroying jobs outright.

The big picture: While the forces of automation and AI will eliminate some jobs and create some new ones, the vast majority will remain but be dramatically changed. The challenge for employers will be ensuring workforces are ready for the effects of technology.