Oct 26, 2019

Advertisers flood World Series for D.C. opinion leaders

There were more advocacy and corporate social responsibility ads aired during the first two games of the World Series between the Washington Nationals and the Houston Astros than any other type of ad, according to data from Advertising Analytics, a strategy firm that specializes in political and issues advertising.

Expand chart
Data: Advertising Analytics. Graphic: Naema Ahmed/Axios 

Why it matters: Advertisers are flocking to the baseball championship as an opportunity to reach Washington opinion leaders.

Be smart: This is a departure from typical sports championships, in which consumer package goods and retail ads typically dominate commercial time.

Yes, but: This is a once-in-a-lifetime opportunity for brands to reach Washington decision makers in a casual environment.

  • While many marquee advertisers sponsor events around Washington DC, there are few games that will have as high of an impact and as engaged of an audience as a World Series that includes a Washington team.

Details: The World Series so far has attracted mostly defense, enterprise technology and healthcare ads.

  • Airbus and CACI, which specialize in aerospace and defense, respectively, both ran ads during the first game of the series promoting career development and bolstering their brands generally.
  • 3M, a mining and manufacturing company, ran dozens of ads between both games.
  • Amazon, Microsoft, HP, Dell and IBM all took the opportunity to message about things like conservation and bettering the economy.
  • Health care ads also ran locally in the DC metropolitan area, primarily around drug prices.

Be smart: This isn’t totally new to the district. Leidos, a Northern Virginia-based defense company, has been a longtime sponsor of D.C. United, Washington D.C.’s professional soccer team.

The bottom line: Issue and advocacy ads have been growing as a category for many publishers and advertising companies, including sports leagues, as the hyper-political environment in Washington becomes more contentious, forcing companies to take a stand on more issues than they have in the past.

Go deeper: CEOs under more pressure to save society

Go deeper

Trump says he will campaign against Lisa Murkowski after her support for Mattis

Trump with Barr and Meadows outside St. John's Episcopal church in Washington, D.C. on June 1. Photo: Brendan Smialowski/AFP via Getty Images

President Trump tweeted on Thursday that he would endorse "any candidate" with a pulse who runs against Sen. Lisa Murkowski (R-Alaska).

Driving the news: Murkowski said on Thursday that she supported former defense secretary James Mattis' condemnation of Trump over his response to protests in the wake of George Floyd's killing. She described Mattis' statement as "true, honest, necessary and overdue," Politico's Andrew Desiderio reports.

40 mins ago - World

The president vs. the Pentagon

Trump visits Mattis and the Pentagon in 2018. Photo: Brendan Smialowski/AFP via Getty

Over the course of just a few hours, President Trump was rebuffed by the Secretary of Defense over his call for troops in the streets and accused by James Mattis, his former Pentagon chief, of trampling the Constitution for political gain.

Why it matters: Current and former leaders of the U.S. military are drawing a line over Trump's demand for a militarized response to the protests and unrest that have swept the country over the killing of George Floyd by police.

New York Times says Tom Cotton op-ed did not meet standards

Photo: Avalon/Universal Images Group via Getty Images)

A New York Times spokesperson said in a statement Thursday that the paper will be changing its editorial board processes after a Wednesday op-ed by Sen. Tom Cotton (R-Ark.), which called for President Trump to "send in the troops" in order to quell violent protests, failed to meet its standards.

Why it matters: The shift comes after Times employees began a coordinated movement on social media on Wednesday and Thursday that argued that publishing the op-ed put black staff in danger. Cotton wrote that Trump should invoke the Insurrection Act in order to deploy the U.S. military against rioters that have overwhelmed police forces in cities across the country.