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There were more advocacy and corporate social responsibility ads aired during the first two games of the World Series between the Washington Nationals and the Houston Astros than any other type of ad, according to data from Advertising Analytics, a strategy firm that specializes in political and issues advertising.

Expand chart
Data: Advertising Analytics. Graphic: Naema Ahmed/Axios 

Why it matters: Advertisers are flocking to the baseball championship as an opportunity to reach Washington opinion leaders.

Be smart: This is a departure from typical sports championships, in which consumer package goods and retail ads typically dominate commercial time.

Yes, but: This is a once-in-a-lifetime opportunity for brands to reach Washington decision makers in a casual environment.

  • While many marquee advertisers sponsor events around Washington DC, there are few games that will have as high of an impact and as engaged of an audience as a World Series that includes a Washington team.

Details: The World Series so far has attracted mostly defense, enterprise technology and healthcare ads.

  • Airbus and CACI, which specialize in aerospace and defense, respectively, both ran ads during the first game of the series promoting career development and bolstering their brands generally.
  • 3M, a mining and manufacturing company, ran dozens of ads between both games.
  • Amazon, Microsoft, HP, Dell and IBM all took the opportunity to message about things like conservation and bettering the economy.
  • Health care ads also ran locally in the DC metropolitan area, primarily around drug prices.

Be smart: This isn’t totally new to the district. Leidos, a Northern Virginia-based defense company, has been a longtime sponsor of D.C. United, Washington D.C.’s professional soccer team.

The bottom line: Issue and advocacy ads have been growing as a category for many publishers and advertising companies, including sports leagues, as the hyper-political environment in Washington becomes more contentious, forcing companies to take a stand on more issues than they have in the past.

Go deeper: CEOs under more pressure to save society

Go deeper

5 mins ago - Health

J&J CEO "absolutely" confident in vaccine distribution goals

Johnson & Johnson CEO Alex Gorsky said Monday that he is "absolutely" confident that the company will be able to meet its distribution goals, which include 100 million doses by June and up to a billion by the end of 2021.

Driving the news: J&J is already in the process of shipping 3.9 million doses this week, just days after the FDA issued an emergency use authorization for the one-shot vaccine. Gorsky said he expects vaccines to be administered to Americans "literally within the next 24 to 48 hours."

Dion Rabouin, author of Markets
38 mins ago - Economy & Business

Clash of the central bankers

Photo Illustration: Eniola Odetunde/Axios. Photos: Bloomberg, Samuel Corum (Stringer)/Getty Images

While Fed chair Jerome Powell is brushing off the seismic rise in government bond yields and a corresponding decline in stock prices, a group of central bankers in the Pacific are starting to take action.

Driving the news: Bank of Japan governor Haruhiko Kuroda told parliament on Friday the BOJ would not allow yields on government debt to continue rising further above the BOJ's 0% target.

Biden expresses support for Amazon workers' union vote in Alabama

Photo: Joe Raedle/Getty Images

President Biden expressed support for a union vote by Amazon warehouse workers in Alabama in a two-minute video posted on Twitter Sunday, though he did not name the tech giant specifically.

Why it matters: A vote by workers at the Bessemer, Ala., warehouse to join the Retail, Wholesale and Department Store Union would make the facility the first Amazon warehouse to unionize in the U.S., per NPR. The election will run through March 29.