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Why it matters: Once upon a time, software and hardware companies largely relied on Intel and others to provide chips. More and more companies, though, see strategic or financial advantage in doing their own silicon.

Details: At an internal innovation conference on Tuesday (which I attended), Adobe CTO Abhay Parasnis posed the matter as a question for his colleagues, noting the significant increases in performance from chips designed specifically for specialized tasks, like machine learning.

  • "Do we need to become an ARM licensee?" he said, referring to the company whose underlying chip design is used across a wide range of devices, including computers, servers and phones. "I don't have the answer, but it is something we are going to have to pay attention to."
  • Later in the day, Parasnis told me that there are a range of ways that Adobe could get deeper into silicon.
  • "ARM does afford a model for a software company to package its technology much closer to silicon," he said, adding Adobe could do that without literally making its own chips, including by partnering with an existing chipmaker.

Yes, but: Unlike Facebook and Google, Adobe doesn't run its own data centers, so any server work would likely come in conjunction with cloud partners like Amazon and Microsoft.

The big picture: Whether or not Adobe makes its own chips, Parasnis told his colleagues the company needs to prepare itself for a world of vastly more powerful hardware — and it must move fast.

  • "We have to reimagine our franchise products," he said. "If we don't reimagine ... somebody else will."
  • He pushed for an acceleration of the company's efforts in AI, calling for 100 new machine learning models on its Sensei platform by the end of the year.
  • The company, he said, doesn't need to build general purpose AI that can be used for self-driving cars, but rather needs to build deep expertise in a few areas.
  • He urged the company to create tools for new areas beyond traditional screens like PCs and phones, highlighting opportunities in both voice-controlled devices and immersive AR and VR environments.

Meanwhile: Parasnis said it will be ARM-based chips that deliver those gains, not Intel, whose processors power all of today's Macs and most Windows PCs.

  • At the conference he showed a logo that said "ARM Inside," a play on the Intel Inside logo that adorned computers for years.
  • "I believe we are firmly entering a world of ARM inside every device," he said.

Go deeper

Pelosi announces bid for re-election ahead of 2022 midterms

House Speaker Nancy Pelosi (D-Calif.) announced her bid for re-election Tuesday, amid a deluge of other safe-seat Democrats announcing their retirements.

Why it matters: Pelosi’s announcement follows months of speculation — despite her denials — that she was preparing to leave Congress.

Scoop: Qatar emir to visit White House on Monday

The emir of Qatar, Tamim bin Hamad Al Thani, leaves the White House after meeting President Trump in 2019. Photo: Nicholas Kamm/AFP via Getty Images

The emir of Qatar will meet with President Biden at the White House on Monday to discuss Afghanistan as well as contingency plans to provide natural gas to Europe in the event of a Russian invasion of Ukraine, Axios has learned.

Why it matters: Europe's reliance on Russia for 40% of its natural gas is undermining Biden's attempts to coordinate "massive" sanctions to be imposed from both sides of the Atlantic if Russia invades. The White House wants Qatar to help ensure European countries can enforce tough sanctions without risking an energy crisis.

Biden: There won't be "American forces moving into Ukraine"

President Joe Biden told reporters Tuesday that he does not foresee U.S. troops moving into Ukraine.

Why it matters: Biden's comments come as tensions between Russia and Ukraine persist, and a Russian invasion of Ukraine appears increasingly likely.