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Data: Magna; Chart: Andrew Witherspoon/Axios

The ad market only ended up falling about 4.2% in the U.S. this year, thanks to digital media.

Why it matters: Analysts were initially expecting double-digit growth declines, but stronger-than-expected spend in social media and digital video helped to stabilize the ad sector as a whole.

The big picture: Tech giants like Google, Amazon and Facebook showed resilience this year, thanks in large part to the explosion of e-commerce, says Vincent Letang, EVP and director of global forecasting for Magna Global.

  • Those firms grew their digital ad revenues by more than the 8%, far outpacing most traditional and digital publishers.
  • "One could say digital media grew thanks to the COVID crisis," says Letang.

What's next: While traditional ad mediums are expected to return to pre-pandemic growth levels, more dollars overall are going to continue to flow back into digital media.

Go deeper

Jan 26, 2021 - Economy & Business

Scoop: North Equity to acquire Domino Media

Photo by Donato Sardella/WireImage

North Equity, a venture equity firm that acquires and invests in media brands, is acquiring Domino Media Group, the home magazine and digital company launched by Condé Nast in 2005. The deal is expected to close this week. 

Why it matters: It's the latest example of a niche media brand being gobbled up and consolidated by a private equity firm. Private equity firms are typically less interested in editorial, and more interested in ways to better monetize a brand's value.

Jan 25, 2021 - Technology

Facebook says it will give researchers access to political ad data

Facebook on Monday said it’s giving outside researchers more information about how and why political ads get shown to certain users.

Why it matters: Researchers have long complained that Facebook has been slow to grant experts access to information about ways its platform is used.

Oklahoma Supreme Court temporarily blocks abortion restrictions

A pro-choice activist demonstrates outside the U.S. Supreme Court on Oct. 4, 2021. Photo: Stefani Reynolds/Bloomberg via Getty Images

The Oklahoma Supreme Court on Monday temporarily blocked three abortion restrictions set to take effect on Nov. 1.

Why it matters: The laws would place new limits on medication-induced abortions and require doctors who perform abortions to attain board certification in obstetrics and gynecology.