You're cordially invited to my three-day wedding
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Couples are thinking far beyond "chicken or beef" as they turn weddings into highly personalized, multiday experiences for their guests, according to a new report from the Knot.
Why it matters: Nearly 1 in 3 weddings now span at least three days, with couples devoting more time and money to making guests feel entertained and cared for, per the wedding planning platform.
By the numbers: Searches for coastal Italian "beach club" weddings are up 315% from a year ago, according to the Knot. (Spritz bar and cabana stripes included. Mediterranean venue optional.)
- And searches for interactive food and drinks — think roaming caddies for caviar bumps, oysters and cannolis — rose 66%.
What we're hearing: Couples' "No. 1 priority is now the guest experience," The Knot editorial director Esther Lee tells Axios.
- Multiday weddings give couples more time to host guests who "are sacrificing their time and energy" to celebrate.
Zoom out: The guest experience is only part of the equation. Couples also want a celebration that feels "so different and uniquely their own," Lee says.
More trends The Knot expects to see in 2027:
- 💌 A signature look: Custom wedding crest and monogram searches are up 100% from last year.
- 🪡 Victorian romance is back: Searches for antique lace and Victorian-inspired details jumped 280%.
- 🖼️ Night at the museum: Mood board searches for Monet's water lilies, Gustav Klimt and stained glass climbed 195%.
- 🦢 Cue the classical music: "Balletcore" and "Swan Lake" styling searches rose 106%.
- 🍴 Silver takes gold: Searches for silver flatware, platinum jewelry and cool-toned decor increased 133%.
- 📹 Gifts go analog: Couples are registering for camcorders, old-school cocktail glasses and record players.
Reality check: That wedding weekend can add up.
- Average spending on wedding vendors rose 8.5% through May compared to the same time last year, partly driven by inflation and tariffs, Bank of America Institute data shows.
The bottom line: Couples are making weddings more personal — for themselves and their guests.
