AI do? Weddings turn to AI but miss human touch
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Over a third of engaged couples now use artificial intelligence in their wedding planning — a share that nearly doubled in just one year, according to new data from The Knot.
Why it matters: You can do a lot with AI, like generate custom images, moodboards and yes, even vows. But you can't add a human touch to your event.
What they're saying: "The folks I work with would probably get the 'ick' if they knew something for their wedding, the culmination of their love story … had this stamp of artificial, cookie-cutter, generic style on it," Vermont-based wedding artist Lisa Buch tells Axios.
As for couples using AI for save-the-dates, invitations or other illustrations, "Those were never the clients investing in a person plying their craft anyway," says Matthew Wengerd, owner of a creative studio in Central Florida.
How it works: With Canva's AI tools, for example, "couples can produce a first draft [of custom designs] in seconds, refine it and have it printed and delivered to their door within days," the platform's Kailyn Nunn tells Axios.
- "Budget can play a role, but it's really about people wanting to have full creative control at every stage of the journey," Nunn says.
The intrigue: Wedding inspiration from AI tools like Canva's might encourage couples to hire vendors to produce a vision.
- And yet, some clients ask for flowers that don't exist or spaces that can't be built in the real world, Wengerd tells Axios.
The big picture: "While couples are turning to AI initially, they're looking for trust," Esther Lee, editorial director at The Knot, tells Axios. "There are some things that just cannot be replicated by machines."
- Engaged couples hire around 13 wedding vendors on average, the planning and registry site's survey shows.
The bottom line: AI may draft the vision. Couples still pay humans to pull it off.
