Scoop: Meta elevates Tucker Bounds to lead communications; David Ginsberg shifts to new AI role
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Longtime Meta executive David Ginsberg is shifting to a new AI-focused innovation role, according to a staff memo obtained by Axios. Tucker Bounds, another Meta veteran, will be elevated to head of communications and public affairs in his stead.
Why it matters: Bounds, who most recently led communications for CEO Mark Zuckerberg, will be responsible for shaping the company's public positioning around hot-button issues, including AI and platform safety.
Zoom in: In a memo to staff Monday, Ginsberg said the transition "has been the long-term succession plan for a number of years, and now is the right time for Tucker to take the helm."
- In his own memo, Bounds credited Ginsberg with transforming Meta's communications and public affairs organization and leading the company through "many of the most difficult issues" it's faced.
- Bounds will oversee the current global communications team which includes corporate, product, internal and CEO communications, as well as public affairs and Meta's content studio, per the memo.
Between the lines: Ginsberg will become Meta's VP, Product, Insights Innovation, working with Meta's Chief Data Officer Alex Schultz, according the memo.
- He will focus on ways AI will shape user research and product development.
Zoom out: Ginsberg and Bounds are company veterans, and have built the necessary trust with Zuckerberg to lead Meta across two critical functions.
- Ginsberg joined the company in 2017 to lead then-Facebook's research team. Bounds worked for Facebook from 2010 to 2014 and rejoined in 2017, leading communications and public affairs as a vice president.
What to watch: The leadership changes come as Meta faces new business and regulatory challenges tied to its legacy social media business and its investment in areas like AI and wearables.
- Last month, the company agreed to settle with states for up to $16.7 billion in a landmark deal over allegations its apps were designed in ways that harm children and teens.
- Meta has been at the forefront of the AI debate around open-source models, regulation and infrastructure investment.
- Last week, Meta debuted a new, more personalized AI assistant, Muse.
